Amira Group Chairman Karan A Chanana appeared on Bloomberg Television’s “The Pulse” with Francine Lacqua and Guy Johnson to discuss Indian Prime Minister Narendra Modi’s impact on the economy of India and the leader’s tour of Europe.

With a passion for purity that began a century ago, the Amira Group has been run by four successive generations of the Chanana family since the company’s inception in 1905. Founded by B.D. Chanana, in 1915, as an agro-commodities trading house that bought and sold local beans and pulses in the Punjab region during the days of the British Raj. This was taken over by his son Karam Chand Chanana, who re-established the company in New Delhi, after the 1947 Partition of India forced him to sell off the company’s assets. He went on to quickly re-establish the firm as one of India’s major rice traders, in the newly independent company.

Karam’s son, Anil Chanana, joined the company in 1968 when the company was called Nav Bharat, eventually taking over the company in 1978. It was during Anil’s time in charge of the business that the name was changed to “Amira” and the company began its rapid international expansion. A company that has constantly embraced innovation; it was during Anil’s charge, in 1993, that the company introduced India’s first fully automated rice milling plant for Amira’s rice milling plant in Gurgaon.