Business Intelligence Vendor Yellowfin to Exhibit at TDWI Las Vegas 2015

Posted February 11, 2015 by kalai03

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, announced today that it would be exhibiting at The Data Warehousing Institute’s (TDWI) 2015 Las Vegas World Conference.

Las Vegas, Nevada, USA, February 11, 2015 -- TDWI’s Las Vegas World Conference will be held across 22 – 27 February 2015, within the event center at Bally’s Las Vegas (3645 Boulevard South, Las Vegas, NV 89109), providing a dedicated vendor-neutral learning forum for BI, Data Warehousing (DW) and analytics professionals.

TDWI Las Vegas also provides an opportunity for leading BI, DW and analytics solutions to showcase their capabilities. As an event sponsor, Yellowfin will be demonstrating its BI solution, exhibiting at booth number 103.

For more information, and to register for TDWI’s Las Vegas World Conference, GO HERE:

Yellowfin General Manager for North America, Justin Wright, said that the theme of the event – Advancing all things data, which focuses on rapidly changing technology as well as data types and use cases – was particularly timely.

“Yellowfin is pleased to be sponsoring TDWI’s Las Vegas conference again in 2015 and, by doing so, helping them to deliver a rich educational forum,” said Wright. “This year’s event explores the rapidly changing ways in which industries are looking to apply reporting and analytics, the shifting types of data they want to exploit, and the new technologies required to deliver on these new ambitious goals.”

Keynote speaker for TDWI Las Vegas 2015 – and President of BI consulting firm, Third Nature – Mark Madsen, will encapsulate this idea of rapid industry change and the need for equally rapid innovation in his presentation, Everything Has Changed Except Us: An Architecture for the Age of Data Analytics.

“The way we make decisions has changed,” said Madsen. “The data we use has changed. The techniques we can apply to data and decisions have changed. Yet what we build and how we build it has barely changed in 20 years. The definition of madness is doing the same thing and expecting different results.

“In short, we need new architecture that is not focused on creating stability in data, but instead is adaptable to continuous and rapidly changing uses of data.”

The agenda for TDWI’s Las Vegas conference comprises 80 presentations – including keynote sessions delivered by Madsen and renowned industry thought leader, Tom Davenport. The event encompasses six streams focusing on “BI Essentials”, “Business Analytics”, “Data Analysis and Design”, “Data Asset Management”, “Building Analytics Talent” and “Leadership and Management”.

View the full agenda for TDWI Las Vegas HERE:

TDWI’s World Conference in Las Vegas, Nevada, is the first of its ‘World Conference’ events for 2015. TDWI’s annual series of World Conference tradeshows provide a forum for business and technology professionals looking to gain in-depth education on BI, DW and analytics.

Yellowfin will exhibit at all five TDWI World Conference events throughout 2015. For details, and to register for a 2015 TDWI World Conference, GO HERE:

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact:
Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne, Victoria, 3000
+61 (0)3 8617 4954
[email protected]
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Issued By Lachlan James
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Last Updated February 11, 2015