Spirit-based RTD mixes are ready-for-consumption pre-mixed beverages that are known as alcopops. These usually contain up to 5% alcohol and fresh & premium ingredients in a single serving and sealed container. Spirit-based RTD mixes are available in a variety of packages and shapes such as cans, bottles, shot glasses, and plastic balls. These can be dark spirit-based RTDs, which consist of whisky, rum, and bourbon, while light spirit-based RTDs are based on vodka, gin, and white rum.

The global spirit-based RTD market is driven by increasing preference of consumers towards spirit-based RTD mixes due to the introduction of new flavors and convenience factor. Moreover, rising disposable income and busy lifestyles are the other factors supplementing the market. However, upsurge of the non-alcoholic beverages market due to health concerns and growing awareness among the people is expected to hamper the market growth during the forecast period.

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Top Key Players:
• Asahi Breweries
• Bacardi Limited
• Beam Suntory
• Beverage Brands
• Diageo
• Distell
• Gruppo Campari
• Halewood International
• LA Martiniquaise
• Pernod Ricard

The global spirit-based RTD mixes market is segmented based on product, distribution channel, and geography. Based on product, the market is divided into dark spirit-based RTD mixes and light spirit-based RTD mixes. On the basis of distribution channel, the market is fragmented into convenience stores, on premises, specialist retailers, and supermarkets & hypermarkets. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Benefits
• This report provides an extensive analysis of the current trends and emerging estimations & dynamics of the global spirit-based RTD mixes market.
• Comprehensive analysis of factors that drive and restrict the growth of the market is provided in the report.
• Detailed analysis of the industry based on type and application help in understanding the trending products across geographies.
• Porters five forces analysis highlights the potency of buyers and suppliers to understand the market potency.
• Extensive analysis of the market is conducted by following key product positioning and monitoring of top players within the market framework.

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