Cocktail refers to an alcoholic drink, which consists gin, brandy, vodka, whiskey, tequila, or rum mixed with other ingredients such as fruit juice, cream, honey, milk, sugar, herbs, or other flavorings.

Increase in cocktail consumption owing to rise in disposable income and change in lifestyle drives the growth of the market. In addition, availability of vegetable & botanical cocktails is the major driver of the global cocktail market. Moreover, higher cocktail consumption rate and more deep-rooted cocktail culture in countries such as the U.S. are expected to provide growth opportunity to the market players. However, excessive drinking can cause liver & heart damage, cancer development, and depression. This factor restrains the growth of the global market.

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Top Market Players
• Bols
• Captain Morgan
• kitchn
• Siam Winery Co. Ltd.
• Cointreau
• Belvedere
• Rio Wine
• Snake Oil Cocktail Company
• Miami Cocktail Co.
• Bombay Sapphire.

The global cocktail market is segmented based on type, application, and geography. On the basis of type, the market is divided into long drink and short drink. By application, it is categorized into wedding ceremony, backyard BBQ, cocktail party, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Benefits
• This report provides an extensive analysis of the current & emerging market trends and dynamics of the global cocktail market.
• In-depth analysis of all regions is conducted by constructing the market estimations for key segments from 2017 to 2023 to identify the prevailing opportunities.
• The report assists to understand the strategies adopted by the companies for market expansion.
• Evaluation of the competitive landscape is provided to understand the market scenario across various regions.
• Extensive analysis is conducted by following key player positioning and monitoring the top competitors within the market framework.

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