The report "Optical Brighteners Market by Application (Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics & Others), by End User (Consumer Products, Textiles & Apparel, Packaging, Security & Safety & Others) - Global Forecast to 2020", The global optical brighteners market size is estimated to grow from USD 663.0 Million in 2015 to USD 1.05 Billion by 2020, at a CAGR of 9.6%.

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The market is driven by increasing demand for optical brighteners in emerging markets and high demand from the paper, fabrics, detergents & soaps, and synthetics & plastics application segments. Among all the regions, Asia-Pacific is projected to witness strong growth in the next five years. Growth in this region can be attributed to high demand from emerging markets such as China and India.

Paper, fabrics and detergents & soaps, the largest applications of optical brighteners

The growing popularity of optical brightners in various applications play a significant role in driving the market. Paper, fabrics, and detergents & soaps are its most important applications. 1 kg. of plastic consumes around 0.0010% of optical brighteners and its usage is on the increase. The rising demand of biodegradable brighteners in countries such as Germany, and France is expected to drive this market. The increasing textiles & apparels industry is the major factor for the increasing demand of optical brighteners in the Asia-Pacific region. China is focused on improving its technologies and with significant support from the central government, many Chinese producers in the industry are now seeking to produce high end, high value- added products.

In 2015, Europe was the largest market for optical brighteners but Asia-Pacific registered the highest growth rate during the period forcasted between 2015 and 2020. The APAC region is projected to register the highest growth rate, both in terms of value and volume, owing to high demand from China and India. China is the largest market for optical brighteners globally with major demand from paper application. The Indian government has started investment promotion programs to assist companies that are developing and manufacturing detergents & soaps and thus pushing the growth of this market upward.

The key companies profiled in optical brighteners market research report are BASF SE (Germany), RPM International Corp. (U.S.), Keystone Aniline Corporation (U.S.), Aron Universal (India), Huntsman Corporation (U.S.), Clariant AG (Switzerland), Brilliant Colors Inc. (U.S.), 3 V Incorporation (U.S.), and The Fong Min International Company Limited. (Taiwan), and Archroma (Switzerland).

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