In today’s digital-first world, a business’s website or app often serves as its first impression—and for many, its only shot at turning a visitor into a customer. Yet despite this, many companies still underestimate the true cost of bad design. Experts warn that poor UI/UX (User Interface and User Experience) isn’t just inconvenient—it’s a silent business killer.

According to industry research:

88% of users won’t return after a bad user experience.

A 1-second delay in page load time can reduce conversions by 7%.

Over 60% of web traffic now comes from mobile devices, making responsive design more critical than ever.

“Businesses are spending money on ads, SEO, and content to attract visitors—only to lose them instantly because the website is slow, confusing, or not mobile-friendly,” says Vikas Agarwal, Founder at NAKS Digital Consulting. “Bad design is the leak in the funnel no one’s talking about.”

Navigational Nightmares & Mobile Mishaps

One of the biggest reasons users abandon websites or apps is poor navigation. If users have to "figure out" how to find information or complete an action, they’re far more likely to leave. Similarly, mobile responsiveness is no longer optional—with a majority of users browsing on smartphones, a design that doesn’t adapt is equivalent to turning away potential customers.

The Cost of Inaction

Brands that ignore UI/UX are not only missing out on immediate sales but also damaging long-term trust and credibility. In a digital world where user expectations are shaped by seamless platforms like Apple, Google, and Amazon, businesses need to match that standard or fall behind.

Prioritize UI/UX

NAKS Digital Consulting is urging businesses of all sizes to reevaluate their digital experience. Investing in UI/UX is no longer a luxury—it’s a necessity. A well-designed interface doesn’t just improve aesthetics; it boosts engagement, retention, and ultimately, revenue.

For companies unsure where to start, NAKS Digital Consulting offers UI/UX audits, design consultations, and full-scale redesigns to ensure their platforms aren’t losing customers due to avoidable design issues.

About NAKS Digital Consulting

NAKS Digital Consulting is a UI/UX design and digital experience agency focused on helping businesses create seamless, high-performing digital platforms. With a mission to elevate digital experiences, the company works with startups, SMEs, and enterprises to transform design flaws into conversion-driving solutions.

Visit - https://naksconsulting.com/