If you make use of the proven public relations tools and activities, it will help you promote the positive attitudes and behaviors towards your business. Besides, the tools used for public relations are quite cost-effective and gives you a greater degree of control. Have a look at how these public relations tools can be used to build the reputation of the business–

Make use of the social media

Social media will enable you to go straight to your customers and get followed by the journalists, drive the web traffic, manage issues by responding quickly to the negative perceptions, and increase the exposure for your business brand.

Use newsletters to promote your business

Believe it or not, the newsletters are a great way to promote your business, communicate with the customers and keep them informed of the new products and services. These further strengthen your personal connections with the customers and reflect the brand and personality of your business.

Your relationship with the employees

Various large businesses conduct the employee relations, thus building their business culture by sharing information, promoting the involvement, and instilling a sense of pride in the achievement of business.
Thus, such public relation tools will help you to attract more customers through the mouth of word. Coordinating the public relation activities, Jovy-Anne Fletcher is currently working as a brand manager in a renowned company. Here she makes sure to maintain the highest level of customer care and operational performance.

Here she works to manage the inventory in-line with buyers, loss prevention, wage management, UPTs and average $. She manages the VIP customer engagement, thus nurturing the existing VIP clientele and generating the new business. Overall, it is her responsibility to develop a marketing communication plan that includes the strategy, goals, budget, and brand presence.

About Jovy-Anne Fletcher

Formerly providing social media and customer service at Black Milk Clothing, Jovy-Anne Fletcher worked to maintain a high level of customer support through email and live chat daily. She implemented and maintained all online dispatch and customer service procedures. Jovy worked to manage all the digital and social medial platforms including Instagram, Face book, and Interest.