The emergence of new consumer channels and increased eCommerce sales can sometimes distract Gold Coast eCommerce store owners from what is really important: the customer experience.

Providing a personalised online shopping experience is what our team at Alinga Web Design helps our customers achieve.

As certified Magento eCommerce developers, below we offer some useful tips in creating the ultimate shopping experience for your clients.

Provide relevant and engaging content: The daily bombardment of advertisement and unwanted marketing materials that consumers deal with on a daily basis makes it more important than ever to provide them with relevant content that will draw their attention. Make it easy for customers to find what they actually want on your Magento eCommerce store by getting insights based on their previous browsing and shopping activity.

Study and apply knowledge gathered from data: The increased use of mobile devices in Gold Coast eCommerce sites is allowing online retailers to gather much more data than their brick and mortar counterparts. This is a great way to glean valuable insights that will enable them to increase impulse buying purchases from their customers as well as building customer loyalty.

eCommerce email personalisation: Your customer personalisation strategy should not be limited just to your eCommerce website. Using email is still an effective way of offering a personalised shopping experience right into your clients home.

Permission-based emails and emails generated to create the effect of a conversation rather than a sales pitch to a customer has been producing increasingly better results in today’s eCommerce environment.

Take advantage of social media: Studies have shown that email subscribers who received coordinated ads on platforms like Facebook, were more likely to make purchases than those who only received email notifications.

In addition, by forming a presence on social media to promote their brands, online retailers are able to further engage with more potential customers and drive sales.

With online shoppers relying more on their mobile devices for their online shopping needs, it is safe to say that eCommerce will continue its growth for the foreseeable future.

Don’t let this opportunity to grow your business like never before pass you by; provide the ultimate personalised shopping experience that will drive sales and customer loyalty.