According to a new report by EMR titled, 'Global Loyalty Management Market Report and Forecast 2020-2025', the global loyalty management market size was valued at USD 7.6 billion in 2019.

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Competitive Landscape & Supplier Analysis:

1. Comarch SA
2. International Business Machines Corporation
3. Oracle Corporation
4. Aimia
5. SAP ERP
6. Bond Brand Loyalty
7. TIBCO Software Inc.
8. Others

The global loyalty management market is being driven by the rising adoption of multichannel and omnichannel programs. The advancements in technologies further propel the market growth. The Asia Pacific region is expected to witness the highest growth in the forecast period as the organisations are adopting omnichannel marketing to achieve customer loyalty. Within the Asia Pacific loyalty management market, Japan, India, and Japan are observing mobile technology and application advancements. The region offers enormous growth potential owing to the fast adoption of technologies. The organisations have started implementing loyalty management solutions to invigorate their growth and widen their customer base.

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International Business Machines Corporation (NYSE: IBM) and Oracle Corporation (NYSE: ORCL) are some of the key players in the global loyalty management market. Oracle Corporation, in October 2019, announced that it has come to an agreement to acquire CrowdTwist, a leading cloud-native customer loyalty solution, to enable the brands to provide personalised customer experiences. This unique solution provides over 100 innovative engagement paths, delivering rapid time-to-value for marketers to form a complete view of the customer. Such developments will further enhance the market growth of the loyalty management industry.

Market Analysis by Delivery Type:

1. Standalone Program
2. Managed Platform

The loyalty management market, by delivery type, is bifurcated into standalone program and managed platform.

Market Analysis by Organisation Size:

1. Large Organization
2. Small & Mid-Size Organization

On the basis of organisation size, the market is divided into large organisation and small and mid-size organisation.

Market Analysis by End Use:

1. BFSI
2. Automotive
3. Aviation
4. Retail & Customer Goods
5. Media & Entertainment
6. Hospitality
7. Others

The market is divided on the basis of end-use into BFSI, automotive, aviation, retail and customer goods, media and entertainment, and hospitality, among others.

Market Analysis by Region:

1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa

Regionally, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

1. The global loyalty management market is driven by the rising demand for loyalty services in the financial services, retail, and hospitality sectors.
2. The increasing demand for analytics, digital reward program, and business intelligence is aiding the market growth for loyalty management.
3.The growing focus on customer retention loyalty programs, outstanding employee engagement, and cross-selling by significant sector verticals, such as government and BFSI, are enhancing the market growth.
4. Due to the boost in card sales, investments by customers in several benefit vouchers, and choices in Brazil and Mexico, the market for loyalty management is accelerating.

Key Offerings of the Report:

1. The EMR report gives an overview of the global loyalty management industry for the periods (2015-2019) and (2020-2025).
2. The report also offers the historical (2015-2019) and forecast (2020-2025) market trends for the delivery type, organisation size, end-use, and regional markets of the global loyalty management market.
3. It assesses the market based on the SWOT as well as Porter’s Five Forces models.

Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP ERP, Bond Brand Loyalty, and TIBCO Software Inc., among others, are the key players in the global loyalty management market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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