2nd April 2012 - As an owner of the website, you have every right to check the efficiency of the Cheap SEO Company you intend to hire.
This may not possible just by assessing their website and there are a lot many question that needs to be answered by the company.
If you feel completely satisfied with the answers then you need not delay but if there persist even a single ray of doubt, then it is wise to reconsider your decision.
It is very important for you to ask the company if they posses any testimonies and previous examples from their past clients. If yes, it would help you gauge their efficiency in a much better way. The records of past clients will act as the biggest testimony of their effective services and may help to discard some major doubts regarding the performance of the company. Also, you must make all effort to gather information about their experience in the industry because this counts a lot. The experience of a company is reflected in its service and hence must be given due importance.
You must also ask them if they abide by the guidelines laid down by the Google Webmaster. There are many companies who resort to unethical means of climbing the ladder of success. Such service providers do more harm than good to their customers and their websites. Strict punishments lie in store for such unfair means and practices and the webmasters are the one who have to suffer at the end of the day.
It is equally important to give stress to the fact whether or not they have knowledge on the country/city in which you reside. Moreover, they must also be able to impress you with their excellent communication skills which come to use while making changes on the website of the client.
Also, you must ask them about their Seo techniques which they would be employing for the improvement of your website and its ranking. The experience of the Seo Company in development of websites for overseas companies also plays a significant role and this query must also be resolved.