1) First, use cellular compliant code when generating your site. Most mobile devices are not iPhones and can not interpret HTML. They use other code standards like WAP and xHTML. Mobile web browsers are not tolerant of faulty code. An error that a normal web browser could handle correctly, like a missing quotation, causes cellular sites to split. Nevertheless, making a cell site is not hard if you know what you are doing and there are a number of WordPress plugins and other plug and play programs to make it easy.

Just like in web SEO, it's necessary to figure out which keywords to target using information. Keyword search for cellular isn't much different from web keyword study. In reality, you essentially use the very same tools. The idea is still to determine relevant keywords with sufficient traffic to be worth and not so much competition that it's an uphill struggle. Google is the easiest place to conduct this research.

2) You need to be logged into your AdWords account to use the keyword tool for mobile. The cellular keyword tool is a little difficult to see in the interface. Select a effort and an advertisement group. Once you've selected an advertisement group you will see the "keyword tool" link off to the right. Click here and then click on the "advanced options" link and check the "Mobile Search" checkbox. The tool will now show you stats for search.

3) Optimize your mobile pages. This is where cellular SEO gets really similar to web SEO. From the keyword research, decide on a target keyword (or phrase) for every page of your site. Place that keyword into the title, description, keywords label, image alt tag (if there's an image), header and main content of the page. One occurrence in every place is a lot, do not stuff the page with key words.

The name and description have to be fairly short, a keyword phrase could be all you can fit in the name and the description is not much longer. I suggest placing the key words toward the end of the description in order to get the call to act to display first.

The other sort of optimization is "off the page" optimization, basically link building. A good way to do this is to identify the different cellular web directories and submit your site to all those directories for addition. Another way to get links is using social networks. There are quite a few cellular social networks that are good places to get free links and also make people conscious of your own site.

4) Create a mobile sitemap. Once you have a site using mobile-compliant code that's optimized for SEO, the next step is to make a sitemap of your mobile content. I think that sitemaps are useful since they clearly differentiate your cell site from the website for the search engines. It is ideal to have different URLs for your entire mobile content too. Here's the overall site regular: sitemaps.org.