In the US, Canada, Australia, Europe, New Zealand, and Asia, it has been estimated that between 30 and 50 percent of children and adults suffer from vitamin D deficiency. While over 1 billion people around the globe are estimated to be vitamin D deficient, over 50% of the population are estimated to have insufficient levels of vitamin D. Several epidemiological research suggest that about 24% of people in the US are vitamin D inadequate. Other regions of the globe may have higher rates of deficiency. About 40% of the population in Europe likely has vitamin D deficiency. In severe cases, vitamin D might increase the risk of osteoporosis, hip fracture, and even rickets. Rickets is more common among children and causes softening of bones, skeletal fractures, and deformity. Depression, bone pain, and weakness are other associated conditions with the disease. Such factors propel the awareness of Vitamin D, thus boosting the Vitamin D Market demand globally.

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Trends of being vegan are increasingly spreading worldwide as it forces vitamin supplement manufacturers to develop and launch vegan vitamin D products across the globe. Vegans can purchase the daily vitamin and mineral supplement VEG 1 from the Vegan Society to make sure they get enough iodine, selenium, and vitamins D and B12. There are numerous advantages, including support and hormonal balance. However, obtaining these vitamin supplements can be challenging, particularly for vegans. People can acquire it through food or the sun (mainly animal products such as egg yolks and fish). Everyone should prioritize, especially those who follow a strict vegan or vegetarian diet. Sunlight is a fantastic natural source of vitamin D that is safe for omnivores and vegans, as some people may already be aware. However, because most of them don't consume enough of it, they must rely on dietary sources or vitamin D supplements.

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