According to a new market report published by Transparency Market Research "Printer Market - Africa Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019," the printer market in Africa was worth USD 2,300.0 million in 2012 and is expected to reach USD 4,181.3 million by 2019, growing at a CAGR of 8.8% from 2013 to 2019. Within Africa, South Africa was the largest market for printers in 2012. The growth is primarily driven by increase in usage of multifunction printers (MFP) in government and corporate segments.
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Growth of MFP market and increase in demand for managed print services (MPS) and solutions are the key factors driving the growth of African printers market. Emergence of advanced technology printers such as high speed laser printers and color laser printers is driving the need to replace older printing infrastructure, thus fueling market growth. However, shift in workflow from hard copy to electronic format is one of the factors inhibiting market growth.
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Among all product types, laser printer was the largest segment in 2012 and accounted for 76.8% share of the total market. The segment is also expected to witness highest growth during the forecast period. Inkjet printers are finding significant demand in large format printing owing to benefits such as environment friendliness and better color effect. The growth of large format printing is expected to aid the growth of inkjet printers market.
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Geographically, South Africa was the largest printer market accounting for 20.8% share in 2012 and is expected to observe the highest growth throughout the forecast period. This growth is attributed mainly to increase in demand for multifunction printers (MFP) in corporate and government sector.
The report studies the printer market in Africa, and provides estimates in terms of revenue (USD million) from 2013 to 2019.
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