Subscription Billing Software Market Size And Forecast

Subscription Billing Software Market size was valued at USD 3,905.58 Million in 2020 and is projected to reach USD 10,819.95 Million by 2028, growing at a CAGR of 13.19% from 2021 to 2028.

Rising adoption of subscription business models increased the need for decreasing subscriber churn and boosting customer retention, increased requirement for compliance, and increased need for updating legacy systems are likely to fuel market expansion. The Global Subscription Billing Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Subscription Billing Software Market Definition

Software that automates the collecting of subscription payments is known as subscription billing software (also known as subscription management software). Software for subscription billing permits repeated billing for companies that offer products and services depending on their subscription. Subscription billing is a type of payment in which a company maintains a relationship with a customer to routinely charge and invoice them. It also manages conventional and special offers, packages, or discounts to guarantee billing accuracy.

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Customers must sign up for ‘auto-pay,’ provide payment information and authorize vendors to charge their accounts in order to do so. Subscription billing is applicable to both corporate and individual clients. For example, a SaaS technology company, such as Salesforce, charges enterprise and small business clients each month for usage of its CRM and related services. the streaming platform, like Amazon Prime, New York Times, Netflix, etc. charges individual consumers each month in exchange for memberships.

Subscription agreements allow businesses to charge whatever they need to in order to sustain regular cash flows and meet the demands of their customers. Most of the subscription billing is done through automated online payments, which makes billing cycles very simple to handle for all parties involved. Subscription billing has facilitated the growth of a new generation of company models. Companies had to charge large fees to cover upfront development expenditures before subscriptions became popular, which stifled expansion in many industries.

Global Subscription Billing Software Market Overview

With the increasing adoption of subscription models, the market is experiencing tremendous growth. The industries have begun to adopt the subscription business models. The rise of the subscription economy by adopting and implementing new subscription business models is trending at a faster pace. This in response accelerates the market’s positive potential. The benefits associated with the Subscription Billings are multi-fold that effectively aligns incentive on both sides of the equation that offers stability for business and affordability for the consumers. Increasing expansion of the subscription models has benefited the companies where the product being offered is not a product but a service. For example, fitness brands are turning customers’ living rooms and basements into gyms. The other factors that contribute to the increasing level of adoption of subscription business model are Penetration of the Internet, and increasing the state of mobile apps. According to the news cited, in 2020 the mobile app downloads increased owing to the pandemic situation and in-app revenue has increased subscriptions. The surge in the use of gaming, fitness, and entertainment apps such as YouTube, Netflix, Adidas Runtastic is creating a strong impact on mobile subscription plans. This, in turn, is accounting for 90% of their digital minutes on a mobile device and demanding market growth.

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The restricting factor that hampers the growth of the Subscription Billings market is the concern related to managing the churn. The repetition in the purchase is considered as one of the important benefits of adopting a subscription business model. However, the struggle that companies faced focuses on the other part. The consumers are in no time canceling services that are unable to deliver a superior experience. For example, poor product quality and lack of perceived value can alter the customer’s choice.

Global Subscription Billing Software Market Segmentation Analysis

The Global Subscription Billing Software Market is segmented based on Product Type, Application, and Geography.

Subscription Billing Software Market, By Product Type

• Cloud-Based
• On-Premises

Based on Product Type, the market is bifurcated into Cloud-Based, and On-Premises. Cloud-Based accounted for the largest market share in 2020 and is projected to grow at the highest CAGR of 13.64% during the forecast period. On-Premises was the second-largest market in 2020; it is projected to grow at a CAGR of 12.37%.

Subscription Billing Software Market, By Application

• Small and Medium Sized Enterprises
• Large Enterprises

Based on Application, the market is bifurcated into Small and Medium Sized Enterprises, and Large Enterprises. Small and Medium Sized Enterprises accounted for the largest market share in 2020 and is projected to grow at the highest CAGR of 14.33% during the forecast period. Large Enterprises were the second-largest market in 2020; it is projected to grow at a CAGR of 11.81%.

Subscription Billing Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Geography, the Global Subscription Billing Software Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America accounted for the largest market share in 2020 and is projected to grow at a CAGR of 11.99% during the forecast period. Europe was the second-largest market in 2020. However, Asia Pacific is projected to grow at the highest CAGR of 15.04%.

Key Players

The “Global Subscription Billing Software Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Rebilly, Zoho, FreshBooks, Chargebee, VeryConnect, Zuora, CloudBase, Pabbly, Salesforce, and Stripe, and others. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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