Health and Fitness App Market Size And Forecast
Healthand Fitness App Market was valued at USD 5.7 Billion in 2020 and is projectedto reach USD 25.2 Billion by 2028, growing at a CAGR of 20.15% from2021 to 2028.
Increasing demand for health assessment and increasing health consciousness are some ofthe factors anticipated for driving market growth during the forecast period.The Global Health and Fitness App Market report provides a holistic evaluationof the market. The report offers a comprehensive analysis of key segments,trends, drivers, restraints, competitive landscape, and factors that areplaying a substantial role in the market.
GlobalHealth and Fitness App Market Definition
Ahealth and fitness app is an application that can be downloaded on any smartdevices such as mobile phones, laptops and tablets. It can be available in twodifferent platform that is iPhone operating system (iOS) and Android. Healthand Fitness app has actually taken a step ahead in bridging the aforementionedgap by providing interactive and creative solution to human problems. There isan increase demand of health and fitness app which concentrates on improvinglifestyle through innovative innovation. The innovation in mobile apps forhealth and fitness has surpassed the lifestyle quote by taking a step forward.These apps are also providing comprehensive medical and healthcare solutionsfor patients in order to improve their health while keeping track of theirdaily progress as well. Medical and healthcare apps are providing solutionswhich can better human lives and in fact, helps saving the same. This all canbe done by integrating operating system with its relevant platform andframework. These apps can perform various functions such as allowing users toset fitness goals, tracking calories intake, gathering workout ideas andsharing progress on social media to facilitate healthy behavior changes.Through using gamification elements and creating competition among friends andfamily and these health and fitness apps ca help incentive users to become moremotivated.
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GlobalHealth and Fitness App Market Overview
Increasinginclination towards fitness and weight reduction, increasing prevalence ofdiseases such as diabetes and rising popularity of using smart bands andwatches are driving the growth of the market. According to the articlepublished by World Economic Forum in September 2020, the global downloads ofhealth and fitness apps increased by 46% because people are becoming healthconscious and adopting healthy life style for example eating healthy andorganic food instead of junk food.
Moreover,increasing penetration of internet and smart phones, increasing productdevelopment and increasing awareness among people are providing growthopportunities to the market. The increase in the number of people taking onlinefitness training for example In June 2020, Healthifyme has launched health andnutrition app that offer live and interactive workout sessions.
However,the paid app features and high risk of security can hamper the growth of themarket. Health and Fitness apps are based on cloud services so there are higherchances of loss of personal data which can adversely affect the growth of themarket.
GlobalHealth and Fitness App Market: Segmentation Analysis
TheGlobal Health and Fitness App Market is segmented based on Type, Platform,Device, and Geography.
Healthand Fitness App Market by Type
•Exercise & Weight Loss
• Diet & Nutrition
• Activity Tracking
Basedon Type, the market is bifurcated into Exercise & Weight Loss, Diet &Nutrition And Activity Tracking. The Exercise & Weight Loss segmentaccounted for the largest market share due increasing instances of obesity andincreasing awareness regarding the health impacts of obesity includingdiabetes, cancer and other diseases.
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Healthand Fitness App Market by Platform
Basedon Platform, the market is bifurcated into Android, iOS and others. The iOSsegment accounted for the largest market share due to increasing the adoptionof devices which uses iOS operating system and increasing consumer purchasingpower.
Healthand Fitness App Market by Device
• Wearable Devices
Basedon Device, the market is bifurcated into Smart Phones, Tablets and WearableDevices. The Smart Phones segment dominated the highest market share due toincreasing the penetration of smart phones and internet, increasing disposableincome and growing adoption of advanced technologies such as AI and IoT.
Healthand Fitness App Market by Geography
• Asia Pacific
• Rest of the world
Onthe basis of Geography, the Global Health and Fitness App Market is classifiedinto North America, Europe, Asia Pacific, and Rest of the world. North Americaheld the largest revenue share and is expected to maintain the lead throughoutthe forecast period owing to growing awareness about health and increasing theadoption health and fitness apps, changing life style and increasing productdevelopment.
KeyPlayers in the Health and Fitness App Market
The“Global Health and Fitness App Market” study report will provide a valuableinsight with an emphasis on the global market. The major players in the marketare Nexercise,Aaptive, Nike, Asana Rebel, Classpass, Fitbod, 8Fit, Keelo, Keep and AdidasInternational.
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