Protein Bar Market Size And Forecast
According to Verified Market Research, the Global Protein Bar Market was valued at USD 1.18 Billion in 2018 and is projected to reach USD 1.9 Billion by 2026, growing at a CAGR of 6.23% from 2019 to 2026.

The latest survey on the Global Protein Bar Market is conducted covering various organizations of the industry from different geographies to come up with a 100+ page report. The study is a perfect mix of qualitative and quantitative information highlighting key market developments, challenges that industry and competition are facing along with gap analysis and new opportunity available and trend in the Protein Bar Market. The report aims to present the analysis of Global Protein Bar Market By Product, By End User, By Region – North America, Europe, South America, Asia-Pacific, Middle East, and Africa. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with major drivers, challenges and opportunities.
What is Protein Bar?
Protein bars are convenient on-the-go snacks that contain a high proportion of proteins to carbohydrates/fats. It is a primary source of proteins as well as other nutrients. Proteins offered by protein bars help in increasing protein synthesis, muscle mass and keep fat off. Proteins perform many functions in the human body including cell and tissue repair, the formation of hormones and enzymes, maintaining fluid balance along with providing energy. The source of isolated proteins in protein bars is from soy, oats, meat, and nuts, among others.
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Global Protein Bar Market Overview
Nowadays consumers have a preference for foods with health benefits and, at the same time, convenient for consumption, storage, and handling. In this sense, ready-to-eat nutritious products, such as protein bars, are highly appreciated for their convenience. The demand for processed and convenience foods is rapidly increasing owing to the increasing awareness about the health, changing socio-economic needs, and insufficient time to cook food with the correct/ balanced amount of nutrition. This in turn, boost the market for protein bars globally.
At present, consumers are opting for weight management and energy products, such as protein bars to remain fit and healthy in their day to day life. This shift in lifestyle trend acts as driving factor for global protein bar market. On the other hand, recalling of protein bar products owing to various allergies caused by different ingredients present in its composition might hamper the market for protein bars at a global level.
Global Protein Bar Market: Segmentation
The Global Protein Bar Market is segmented on the basis of product, end-user and geography.
Protein Bar Market By Product:
On the basis of product, the market is bifurcated into gluten-free protein bars, vegetarian protein bars, sports nutrition bars and others
The sports nutrition bars accounted for the largest market share in 2018 and is projected to grow at the highest CAGR during the forecast period. Athletes are in constant need of more energy and muscles to deliver the performance in the field. Sports nutrition bars are tailor-made for athletes. As these bars are portable and already prepared which can be consumed while they are busy on the field. These bars are rich in protein and low in carbohydrates. Thus, the growing demand of protein bars among sports athletes is expected to fuel the growth.

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Global Protein Bar Market Competitive Landscape:
Protein Bar Market study report offers a valuable insight with an emphasis on global market including some of the major players such as Think!, Abbott Nutrition Manufacturing Inc., Atkins Nutritionals Inc., Mars Inc., Caveman Foods LLC, General Mills Inc., and Clif Bar & Company. Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

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