London, 13 May 2021 – The Salon Privé shopping platform is set to usher in a new era of online shopping. This digital platform will offer both luxury and exceptional products together with bespoke virtual experiences.


Over the last few years, the Salon Privé Group has developed a deep understanding and approach towards arts and culture, the luxury travel industry, fashion and the luxury market as a whole. An understanding which has been continually growing through a deep-rooted commitment towards growing and supporting all paths of creativity.

Throughout this process, the team has been developing strong connections around the world that have resulted in cultivating a close community. Through the various businesses, they have worked first-hand with brands, designers and artists from the furthest corners of the globe. By actively listening to their brands and clients, the group decided it was time to fill in a gap overlooked and underserved within the luxury retail market.

This organic growth has led them to develop an online concept store capable of satisfying every need a decerning customer may have as well as to focus on the needs and issues faced by all brands. As a group, they have always strived for a holistic business approach that is as much supplier driven as it is customer-driven. Due to the group's unique position, they understand the challenges and goals that brands have and face on a very personal level.

The Salon Privé shopping platform is set to usher in a new era of online shopping. This digital platform will offer both luxury and exceptional products together with bespoke virtual experiences.

The platform will see the sale of unique and beautifully crafted items from right across the world. Ranging from well-established brands to carefully selected talented designers and artisans from the furthest corners of the globe. By offering products from Paris to Bali, we aim to create a truly global marketplace. Their decerning team is continually scouring the globe to find the most talented designers and artisans. The shop’s main goal is not just to bring these pieces directly to the public but to help these brands tap into and reach a global audience. By shopping with Salon Privé, each customer will be supporting these brands and their teams directly.

The second phase of the launch will see the introduction of expertly hosted virtual experiences and classes. Through the virtual experiences and bespoke services department, Salon Privé has partnered with some of the greatest names in their respective industries to bring their services and skills directly to every customer! With their bespoke services, you can have a virtual one-on-one with an expert. Be it a personal cooking masterclass with one of the world’s top chefs, a virtual wine tasting with a world-famous wine farm, in the privacy of your home, to a celebrity stylist helping you with your wardrobe planning, the Salon Privé virtual experiences are the ultimate one-on-one masterclasses and will make the perfect gift.

In order to ensure that the new Salon Privé shopping portal can offer the best and most innovative offerings in the industry, the group has put together a dream team of experts to drive and continually grow the platform. Their team consist of passionate experts who are continuously navigating through the fashion, art, technology, travel, entertainment and gastronomic industries to find the best of the best. This personal approach results in a unique understanding of the brands and services offered. Through these personal relationships with the brands, the Salon Privé shopping portal will also offer exclusive products designed specifically for their decerning clients together with special sales and discounts found nowhere else on the internet.

Beyond Retail – Supporting Wildlife

The Salon Privé Group’s championing of slow fashion is driven not just by the support of artisans and designers but by the impact of climate change and as such, they have established a wildlife foundation in South Africa of around 5 000 acres whereby the foundation is completely re-establishing the entire ecosystem. The SPWCF’s goal is not just to rehabilitate and reintroduce animals back into the local environment but to completely recreate this local ecosystem from the giant elephant down to the fragile grass-seed as it once was.

The first project of the Salon Privé Wildlife Conservancy Foundation (SPWCF) saw the successful denning of the last pack of free-roaming wild dogs native to the area where they worked together with EWT (Endangered Wildlife Trust) in order to host them to den on the foundation’s land. This effort resulted in 9 new pups being born which doubled the last native pack’s numbers.

The Salon Privé shop will donate 10% of its profits to this foundation in order to help expand and support the various projects. So, by shopping alone without any other contribution, each sale directly supports the foundation. This 10% contribution on income will be matched by all companies, sister companies and subsidiaries of the Salon Privé Group.