An electronic cigarette is enabled with the help of battery that further discharges nicotine, or non-nicotine solutions dosages in vaporized form, that can be easily inhaled by the consumer. It does not create smoke although enables the user to get the similar manner of sensation as inhaled from the smoke of a tobacco. Due to increasing health concerns over the usage of conventional tobacco-based cigarettes, e-cigarettes gaining huge popularity across the globe. Moreover, several large tobacco companies that have launched their own brands and have acquired prevailing players are further contributing towards the growth of global e-cigarette market.



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Increasing awareness of the hazardous effects on health due to smoking and changing lifestyle and preferences are the key factors attributing towards growth in the e-cigarette market. Electronic cigarette is less harmful than regular cigarette, which has resulted in the development of alternatives that have helped consumers quit traditional cigarettes. Cancer caused by smoking is one of the major concerns affecting people, globally. Furthermore, e-cigarettes eliminate the risk of cancer and changing lifestyle of consumers thus helps in the growth of the e-cigarette market. There are several vendors that are regularly making advances in the technology that is making the people shift towards the market.



Geographically, North America dominates the e-cigarette market due to earlier advancements in the technology of this segment and increasing disposable income of citizens of countries such as the U.S. and Canada. Moreover, the Asia-Pacific is anticipated to witness fastest growth during the forecast period due to the huge population of young generation and their inclination towards the e-cigarettes.



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Key players in e-cigarette are putting their efforts in investing into research and development activities. Many prominent players are acquiring the established business plaers to deliver next-generation products. For instance, British American tobacco has acquired Raymond American Inc. The prominent players in the e-cigarette market are British American Tobacco plc, Altria Group Inc., Japan Tobacco Inc., Imperial Brands plc, Philip Morris International Inc., VMR Products LLC, NJOY Inc., International Vapor Group, Vapor Hub International Inc. and FIN Branding Group LLC.



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