It is being believed that ITV might be show live Premier League football matches for the very first time in its history under a tie-up with BT. BT is very much in talks in order to allow the broadcaster to screen on a terrestrial channel, some of the sought-after games whose number can be 154 which it has secured for 738 million pounds, and also in order to produce the coverage of the matches.
This agreement will be allowing BT to showcase a sample of the content which it offers on its own pay-television service, which is called BT Vision, along with that also to re-coup a portion of its outlay on the matches which are high profile.
Marc Watson, the chief executive BT Vision had to say that earlier this year, they wanted to use the live TV rights in the form of a “calling card” in order to sell other products. Talking after some days after the deal was sealed in the month of June, he also added that, this deal was about the creation of the opportunity to build more and better relationships along with the customer.
BT had made a surprise entry into the market for the rights of live Premier League football which till now was bring dominated by BskyB, at the time when it had struck a deal for 38 matches of a season for three years from the next year that is 2013. Both the analysts and the investors had lambasted the company for taking such a big level of bet as far as the rights were concerned, but it has emerged from that point of time that BT had been after share that was even bigger in regards the games of the Premier League football.
BT has lodged bids for all the seven of the “packages” in which the rights of the Premier League are auctioned, though it has not been allowed more than five for the reason of competition. In the end, BT had won over two packages of the Premier League, taking care of its first pick of 18 matches. According to a source, BT was very seriously intending to get almost two- thirds of the matches , which for sure could have been devastating to Bosky. Apply with direct loan lenders @ http://www.directloanlenders.org.uk/ quick money aids in bad situation.
Even at such a point of time, it also poses a serious threat to BSkyB. The pay-TV broadcaster that is the owned almost by of 39 per cent by the News Corporation of Rupert Murdoch, has built-up its business on top-tier football rights.