"J.D. Birla (Dept of Management) organized its two day long fourth International Management Conference 2018 from 20th April to 21st April at its L.N. Birla building in1st Moira street campus. The theme of the conference was management in VUCA [Volatility, uncertainty, complexity and ambiguity] times.

The first day event had a panel discussion, consisting of eminent speakers like Mr. Chandrashekhar, Mukherjee, Group Chief People Officer of SREI, Dr. Jayanta Seal of IIFT and Dr. Navin Das of NSHM knowledge campus.The theme of discussion was “Industry academia Interface". Mr. Chandrashekhar Mukherjee spoke on the research and its effectiveness in recruitment and connecting the dots between Industry requirement and the initiatives of academia to replenish that. Dr. Jayanto Seal emphasized the importance of learning the nitty gritty of research. Dr. Naveen Das insisted on investigating both the academicians and students for real life problems to tranform that into academic research.

Subsequently, the plenary session was followed by a faculty development programme on Research Methodology and Multivariate Analysis from 3 pm onward by Dr. Gautam Banerjee of NIT Durgapur.

The second day another Plenary session was organized with National and International scholastic heads like Prof. Asok Banerjee of IIMC and Prof Ravi Jain of NUS (Singapore). Dr. Ashok Banerjee emphasized different pedagogy of teaching to combat the challenge of engaging students in class room through the structured methods like case study discussion and unstructured methods like interaction and facilitating the students.

It was followed by a very interesting Panel discussion on ‘How to Make Research Effective’. Panelists for this session were Dr. Vivekananda Mukherjee of Jadavpur University, Prof Ramendra Singh of IIMC, Dr. Soumitra Mallick of IISWBM, Prof. P.K. Das of IIFT. Prof. Ramendra Singh highlighted the requirement to find out the real essence of original reseach work, which could have relevance in our society without being too much esoteric. Dr. Soumitra Mallick discussed the need for going through the theories and the input-output ratio determination in academics and R&D to create more of knowledge. Prof. P.K. Das discussed the relationship between research and the researchers. Prof Ravi Jain discussed the overall importance and relevance of contemporary research.

The main moderator for both the days, was Dr. J.N. Mukhapadhyay , the director of J D Birla Institute(Dept. of Management), who rightly pointed out the need for contemporary research with the intention of knowledge creation and knowledge sharing. In his discussion he emphasized the counter marketing strategies of HUL and Colgate to combat Patanjali and requested the students and budding academicians to build up such of more sustainable marketing strategies, which could be useful and prudent for corporate giants."

Contact Us

J D Birla Institute
Department of Management
1 Moira Street, Kolkata - 700 017
Phone : 033 2281 1438
Fax : 033 22817479
Email:- [email protected]
Website:- www.jdbimanagement.org.in/