Quite a popular tradition in corporate circles is the handing out of business gifts. This is looked upon increasingly as the done thing in modern competitive times, especially with so many new companies joining the league and existing businesses vying to capture their market share of customers.

Whilst there are many different types of promotional gift items that you are sure to find for customising your company logo and tagline on, it is important to keep a few essential rules of business gifting in mind to increase the scope of your corporate gifts.

Choose gifts that will help you cement the relationship and boost further business orders.

The best gifts are those that are well received and mean something for the recipient. To ensure your corporate gifting follows this rule and is memorable for the right reasons, you need to be aware of the client's preferences and what could possibly offend them in relation to your gifting efforts. For example, a client that celebrates Hanukkah or Kwanzaa is not likely to appreciate your Christmas related corporate gift or vice versa.

Next, some companies may have policies in place for corporate gifting and require employees to receive any business gifts at home or be restricted to a certain vale; to ensure you don't get your corporate client in trouble with your choice of corporate gift or delivery location, it is prudent to find out the best location for delivering the gift.

Thus, depending on the nature of your business, you can read through, adapt and apply these tips for enhancing the value of your corporate gifts:

1. Invest In Quality Gifts - Your choice of corporate gift is a direct reflection of how you perceive the recipient's worth and your company image, so it is wise to buy quality items that afford instant and positive recall for your business and also appeal to the recipient.

2. Always Hand-write Your Gift Tags - Many business owners sending out expensive gifts fail to remember the thoughtful, old world charm of a hand-written note, which is far better than a branded card bearing an impersonal printed message and official signature. So, strive to make a lasting impression on your clients by adding in a personal message on the gift tag to your corporate gift.

3. Don't Stint On Packaging - Many business owners splurge on luxury corporate gifts but fail to pay equal attention to the packaging and it is this neglected area of corporate gifting you must pay adequate attention to so your business gift looks attractive at the first glance. Your client relationships are bound to improve with thoughtful gift selection and appealing wrapping that sends out the signal you cared enough to see to details. Seek professional help from gift-wrapping services available at shopping centers, if you are all thumbs at this - but do not overlook the importance of a creatively wrapped corporate gift.

4. Make A Personal Delivery - It gives you a chance to greet the client in person and encourages the customer to think highly of you when you personally deliver your corporate gift as it is looked up as a token of respect for them, especially since most business owners simply hand over charge to a courier service or office boy.