OS GATOS, CA – June 15, 2022 – The American Ultimate Disc League (AUDL), the largest professional Ultimate disc league in the world, and Legends, a data-intelligence fueled global premium experiences company, announced today a long-term strategic partnership that will accelerate the growth of the AUDL. As part of this partnership, Legends has aligned its interests with the owners of the AUDL by making a minority investment in the league.

Through this comprehensive service partnership, Legends will manage sponsorships, omnichannel merchandise, media strategy and buying for the AUDL by leveraging the company’s technology solutions division to deliver innovative, data-driven actionable insights and solutions across each service. In addition, the AUDL will have access to all areas of Legends’ intelligence-fueled 360-degree service solutions, including planning, sales and hospitality, as the league expands.

“This partnership with Legends significantly accelerates our business plan and increases the trajectory of our awareness by the general community,” said Steve Hall, CEO of the AUDL. “Legends brings a broad set of expert services and a network in the professional sports world that will allow us to deliver a better experience for our fans and to compete for more attention.”

The AUDL is Legends’ latest partnership with a high-growth property since launching its Growth Enterprises division in February. Legends Growth Enterprises focuses on leveraging the company’s 360° service solution to support sports and entertainment properties, attractions, events, and platforms that are positioned for accelerated growth.

“The leadership at the AUDL is incredibly passionate and has established a strong foundation and vision for the future of the league,” said Gabby Roe, President, Legends Growth Enterprises. “Legends will work closely with the AUDL to drive business and enhance the sponsor and fan experience, while also creating new revenue-generating opportunities that will help accelerate growth and further the league’s long-term goals.”

The AUDL was formed in 2012 with eight teams, and in the following 10 seasons, the league has grown to 25 teams across the United States and Canada. The AUDL is innovating solutions for the modern pro sports experience through its majority-owned entity, UltiX Technology (UltiX). UltiX was created in 2019 to create a platform that creates new revenue streams through the gamification of data and NIL.

About AUDL

The American Ultimate Disc League was founded in 2012 to introduce and showcase our talented athletes and precision play to a global audience. Ultimate is a fast flowing and highly athletic low-contact sport that is played by advancing a disc down a field to score in the end zone. Players cannot run with the disc, and play continues until one team scores.

With pinpoint passing and the unique flight of the disc, each game generates many exciting catches and defensive plays that frequently appear on EPSN’s Sports Center Top 10, Fox Sports, Bleacher Report, and other leading sports shows.

The league has 25 teams representing the US and Canada. Each team competes in a 12-game regular season schedule, with top teams entering a playoff round and division winners advancing to a final four style Championship Weekend. Our audience enjoys our exciting, affordable, family-friendly events, devour our highlights and video features on social media, and watch our full-length games on TV or streamed online. www.theaudl.com

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.