[WEST VALLEY CITY, 2/8/2018]—Logos provide businesses with a consistent image that reflects their brand. Experts suggest that many businesses dream to be recognized widely with just an iconic image or a unique font.

However, a great logo design is not only memorable but also attracts potential customers. Studies show that effective logos can build trust among clients and make a brand reputable.

Brand Recognition Through Logos

A 2017 Adweek article featured a study that tested people's brand recognition. Participants were asked to draw famous brand logos from memory. Surprisingly, only 16% of the participants were able to draw near-perfect logos.

Studies found that people had a hard time drawing complex logos or brands that changed their logos a few times over the years.

Customer's Perception of Brands and Products Through Logos

Another study from the Journal of Consumer Research tested the perception of people when introduced to a new shoe brand. Judging by different kinds of logos, people were able to create conclusions about the product and the brand.

Participants said that the shoe brand with a circular logo was more comfortable, while the shoe brand with an angular logo was perceived to be more durable. The researchers concluded that visual memory mechanisms allowed customers to make broad judgments about a product — based solely on the logo design.

A Lasting Impression with an Effective Logo

Visibility Signs & Graphics in Utah offers logo design services for various businesses. Their design team considers all aspects of their client's brand identity, making sure that the logo represents the brand well.

According to the company: “A business needs to establish a consistent image if it wants to succeed. A high-impact logo, therefore, is priceless because of the lasting statement it creates in your target market’s minds.”

Visibility Signs & Graphics has a firm grasp of design and brand marketing principles that enable them to deliver results for clients of various industries.

About Visibility Signs & Graphics

Based in Salt Lake City, Visibility Signs & Graphics offers a range of graphic design and brand marketing services to clients of various industries. They also do sign installations and vehicle wraps that make for a non-aggressive marketing tactic.

To learn more about the company and their services, visit www.visbilitysigns.com.