According to Service Canada, in all areas of advertising and marketing communications candidates must demonstrate management (budgeting, human resources, etc.) and communication capabilities, as well as negotiating, planning, analysis and problem-solving skills. Leadership, organizational skills, effective time management and the ability to work on a team and establish harmonious interpersonal relations are also highly valued qualities. Centennial College's Advertising and Marketing Communications Management program teaches students all of these skills, paving their way for post-graduate success.

To teach students how to tell their clients' stories with persuasive advertising in addition to planning and developing campaigns on mobile platforms, Centennial College's advertising communication program covers the entire advertising process: research, developing strategies, campaign planning, copywriting, production, media planning and buying. Additionally, the fifth of the six semesters allow students to enter specialization streams that provide an advanced concentration in copywriting, media planning and buying or account service. Real world features such as firm deadlines, multitasking, working under pressure and delivering professional presentations are part of the program.

Training in the offering is rounded out by a field placement in the industry, during which students will acquire experience in the day-to-day activities of the advertising world. The Centennial College Advertising and Marketing Communication program is the only post-secondary offering of its kind in the Greater Toronto Area that includes a four-month internship.

This advertising program Toronto-based training qualifies graduates for varied areas such as account management, media buying and planning, marketing, digital/mobile, copywriting, production, direct marketing, promotions and event marketing.

Find more Information about Advertising and Marketing Communications Management Program visit http://www.centennialcollege.ca/Programs/ProgramOverview.aspx?Program=6404