In 2022, the global wellness and activity-based health insurance market was valued at USD 97.1 billion, and over the course of the forecast period, a CAGR of 12.1% is anticipated. It's a kind of health insurance wherein a coverage incorporates wellness initiatives and preventative healthcare treatments. It usually entails providing incentives or benefits to policyholders who participate in wellness programs, exercise regularly, or maintain a healthy weight.
These incentives, which are intended to promote healthier lifestyles and ultimately lower healthcare costs for insurance companies and policyholders, take the shape of cash rewards, discounts on premiums, or other advantages. The market is expanding dramatically as a result of consumers becoming more conscious of their health. The market is expanding dramatically due to rising awareness of health and wellness.

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Growth Drivers
The primary driver of the market's expansion is rising public awareness of mental health and wellbeing. The need for insurance policies that provide incentives for leading healthy lives is rising along with health consciousness. Rising healthcare costs encourage insurers to look for economical strategies to encourage healthy living and preventative care for their policyholders, which eventually results in lower healthcare utilization and expenditures.
Insurance companies can now precisely measure and reward healthy behaviors, making them easier to adopt, thanks to technological advancements in wearables, smartphone apps, and data analytics. The market for insurance plans with incentives is driven by rising consumer involvement in wellness and health-related activities as well as a desire for individualized healthcare solutions. The market will expand and adopt activity-based health insurance products more widely as a result of government initiatives and legislation supporting wellness and preventative care.
Segmentation
By Type
· Individual Plans
· Group Plans
Regional Outlook
· Asia Pacific
· North America
· Europe
· Latin America
· Middle East and Africa
Key Players
· Anthem Inc
· Cigna Corporation
· Aetna Inc
· Humana Inc
· Kaiser Permanente
· Blue Cross Blue Shield Association
· Vitality Group
· Oscar Health
· United Health Group
· Welltok Inc
· Other Players

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