The toilet care products market was expected to be worth USD 2.5 billion globally in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 3.6% over the course of the forecast period. Throughout the projection period, the market is being driven primarily by the growing trend of consumers using hygienic products. Growing consumer awareness of the importance of leading a healthy lifestyle is propelling the market's expansion.
The market is expanding at a substantial rate due to rising social media usage and television and mobile advertisements for toilet care products. The market has also been greatly influenced by rising urbanization and people's rapidly rising disposable income. The market has also been greatly influenced by the growing popularity of intimate hygiene programs.

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Growth Drivers
· Increasing awareness among people about health, and hygiene
· Rising disposable income in most part of the world
· Increasing Urbanization, and demand for eco friendly options
· Innovative products offering like automatic cleaners, and natural ingredients
· Growing concern for cleanliness, and sanitation
The market is expanding as a result of growing awareness of cleanliness and health issues. People's disposable money is expanding quickly in most parts of the world, and as a result, more people are moving to cities where government programs and growing awareness campaigns are making them realize how important it is to use the market for toilet care goods. Cleanliness and a sanitary lifestyle were revolutionized by COVID-19.
Segmentation
By product type
· Toilet floor/ Tile Cleaner
· Faucet Cleaner
· Basin Cleaner
· Toilet Paper
End-Use
· House Hold
· Commercial
Distribution Channel
· Hyper Markets
· Super Markets
· Retail Stores
· Online Sales
Regional Outlook
· Asia Pacific
· North America
· Latin America
· Middle East and Africa
· Europe
Key Players
· P & G
· Henkel AG
· Johnson and Sons
· The Clorox Company
· Reckitt Benckiser Group
· Church and Dwight INC
· Kao Corporation
· Unilever
· S.C.
· Other Players
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