Protective culture market was estimated to have a global market size of USD 105.1 million in 2022, and over the forecast period, a CAGR of 10.8% is anticipated. Bacteria known as protective cultures are added to dairy and meat products as food additives to prolong their shelf life by preventing the formation of harmful organisms. In response to customer demand for organic food and beverages, food and beverage manufacturers are increasing their investment in protective cultures.
Global dairy product demand is rising, which is propelling market expansion. The market is expanding due to rising demand for protective cultures in North America and Europe.

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Impact of Covid-19
Due to strict lockdown measures, physical distance, and disruptions in the supply chain, COVID-19 had a negative effect on the protected culture industry. People's priorities altered as a result of COVID-19; they began to focus mainly on necessities, which had a negative impact on the market. The industry's downturn was partly caused by a change in objectives within the food sector. In order to improve shelf life and safety, protective cultures were used more frequently in food production during the initial spike in demand for packaged foods.
Growth Drivers
The protective culture market is expanding as a result of rising consumption of meat and dairy products. Advances in food safety legislation, growing consumer demand for clean-label and natural products, growing awareness of food preservation, and the growing preference for longer-lasting food products without artificial additives are propelling the industry to new heights.
Continuous technological developments in microbiology and biotechnology are fueling the market's expansion. Protective cultures are increasingly used in a variety of food products because of their attraction to manufacturers and customers for improved shelf life and food quality preservation.
Growing consumer knowledge of food preservation and cleanliness is a major factor in the market's expansion. Working together, producers of food and providers of protective cultures can enhance and broaden the application of these cultures in a variety of food products. The market is expanding as a result of ongoing research and development activities to enhance protected culture strains and their methods of protection.
Segmentation
Product form
· Freeze dried
· Frozen
Microorganism type
· Yeast
· Molds
· Bacteria
Applications
· Dairy Products
· Meat
· Poultry
· Seafood Products
Regional Outlook
· Asia Pacific
· North America
· Europe
· Latin America
· Middle East and Africa

Key Players
· Chr Hansen
· Dupont
· Sacco. S.R.L.
· CSK Food Enrichment B.V.
· THT S.A.
· Dalton Biotechnologies
· Biochem S.R.L
· Meat Cracks Technology GmbH
· Royal DSM N.V.
· Bioprox
· Other Players

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