The licensed sports merchandise market is predicted to grow at a compound annual growth rate (CAGR) of 5.9% during the forecast period, with a global market size of USD 34.2 billion in 2022. The market is expanding due to rising demand for sports materials that are both comfortable and highly functional. The market is expanding significantly as a result of nearly every game's rising global appeal.

Global expansion is being driven by the growing number of football and cricket leagues, as well as by the growing rivalry between branded firms such as adidas, Puma, and many more. The market is expanding dramatically due to the rising demand for sporting products globally.

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Growth Drivers
The sports merchandise business is expanding because to the growing popularity of clubs, players, major competitions like the World Cup, UEFA Champions League, Indian Premier League, and the fan base of elite athletes like Messi and Ronaldo. The major factor driving the market's notable expansion is social media's rising global appeal. Demand in the sports merchandise market is being driven by advancements in product design and the expanding trend of athletic clothing.
The industry is expanding dramatically because to consumer desire for customizable solutions and environmentally friendly materials. Sports memorabilia is seeing tremendous growth due to the market's growing need for branded goods. The market is growing rapidly as a result of the increased advertising of branded goods. Market expansion is being driven by consumer demand for football player jerseys worn by well-known players.
Compared to cricket, football is still a more physically demanding game. Because of this, football is growing in popularity throughout the world over time. Idols for young people, Messi and Ronaldo have an ardent fan base eager to buy their teams' jerseys. The market is growing significantly because of the countries that mention them.
Segmentation
By Application
· Professional Player
· Amateur Player
By Products
· Shirts
· Pants
· Shorts
· Shoes
· Others
Distribution Channel
· Retail Stores
· Online Stores
· Department Stores
· Specialty Stores
Regional Outlook
· Asia Pacific
· North America
· Latin America
· Europe
· Middle East and Africa

Key Players
· Adidas
· Puma
· Mizuno Corp.
· Skechers USA Inc.
· Under Armour Inc.
· Lotto Sport Italia Spa
· Xenith LLC
· Columbia Sportswear Co.
· Xtep International Holdings Ltd.
· New Balance Athletics Inc
· Other Players

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