The gifts retailing market was estimated to be worth USD 13.4 billion globally in 2022, and over the course of the forecast period, a CAGR of 3.1% is anticipated. Market growth is predicted to be fueled by the expanding distribution channels and the rising popularity of gift-exchanging. Over the course of the forecast period, rising demand for seasonal decorations combined with more social media marketing is expected to fuel market expansion.
The region's expansion is being driven by an evolution in presents, growing research and development activities, and an increase in the number of birthdays, weddings, and anniversaries. Growing public knowledge of the custom of giving gifts is fueling the market's expansion. People's decisions to buy things are being greatly influenced by social media.

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Growth Drivers
There is a greater demand for gifts around holidays, birthdays, anniversaries, and other special occasions, which causes sales to rise at particular times of the year. Customers' growing desire for one-of-a-kind and customized presents is fueling the expansion of customization services and specialty gift shops. Gift shops may now access a wider range of customers and enter into worldwide markets thanks to the proliferation of online shopping platforms.
As users find gift ideas and recommend products to their networks, social media platforms have a growing impact on consumer behavior, setting trends and influencing purchase decisions. The market is being greatly impacted by the growing importance that people from all social strata around the world are placing on giving and receiving gifts. The market is expanding as a result of the business sector's growing contribution to gifts for society.
Segmentation
By Type
· Souvenirs and Novelty
· Seasonal Gift Item
· Greeting Cards
· Giftware
By Application
· Online
· Offline
Regional Outlook
· Asia Pacific
· North America
· Europe
· Middle East and Africa
· Latin America
Key Players
· Alibaba
· Amazon
· Flipkart
· Amazon
· Macey’s
· Disney
· Hallmark
· Walmart
· American Greetings
· Card Factory
· Other Players

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