The global market value of the gifts retailing market was USD 13.4 billion in 2022, with a CAGR of 3.1% predicted during the forecast period. The increasing popularity of exchanging presents, as well as the expansion of distribution channels, are expected to drive market growth. Increasing demand for seasonal decorations, combined with greater social media marketing, is expected to drive market expansion over the forecast period.
Growing research and development efforts, together with an evolution in presents, as well as an increase in the number of events such as birthdays, weddings, and anniversaries, are propelling expansion in the region. Growing awareness of gifting culture is moving the market forward. Social media has a huge impact on the market since it encourages individuals to buy items.

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Growth Drivers
Holidays, birthdays, anniversaries, and other special occasions drive up demand for gifts, resulting in sales surges at specific periods of year. Consumers are increasingly seeking unique and personalized presents, which is fueling the expansion of customization services and niche gift merchants. The growing number of online shopping platforms has dramatically expanded the reach of gift shops, allowing them to enter worldwide markets and reach a larger client base.
As customers discover gift ideas and share recommendations with their networks, social media platforms play an increasingly important role in shaping trends and influencing shopping decisions. The rising emphasis on sending and receiving presents by all classes of people around the world has a huge impact on the industry. Corporate sectors' rising contributions to the purchasing of gifts for society are driving market expansion.
Rising disposable income and increased urbanization in emerging countries are propelling the market forward. Changing consumer tastes, such as people's increased interest in eco-friendly products, are propelling the market forward. The market's expansion is being driven by rising demand for unique and personalized gifts.
Segmentation
By Type
· Souvenirs and Novelty
· Seasonal Gift Item
· Greeting Cards
· Giftware
By Application
· Online
· Offline
Regional Outlook
· Asia Pacific
· North America
· Europe
· Middle East and Africa
· Latin America
Key Players
· Alibaba
· Amazon
· Flipkart
· Amazon
· Macey’s
· Disney
· Hallmark
· Walmart
· American Greetings
· Card Factory
· Other Players

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