The edible flakes market was estimated at USD 10.5 billion globally in 2022, and it is projected to expand at a CAGR of 8.7% during the next five years. Due to an increase in occurrences of obesity, diabetes, high blood pressure, and cardiovascular diseases, there is a growing demand for nutritious snacks. The pressures of busy lifestyles and rising disposable incomes are further fueling this trend.
The industry is expanding as a result of producers actively promoting new flavors and healthier variations of edible flakes. These flakes are regarded as a superior alternative for both breakfast and quick snacking. Furthermore, the market is growing rapidly as a result of the increased awareness of the negative effects of fatty breakfasts. However, the spread of the market can be hampered in the coming years by the accessibility of replacements such muesli and morning cereals.

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Growth Drivers
The market is expanding as a result of rising consumer demand for a nutritious breakfast. People are being forced to choose the edible flakes due to health difficulties around the world, notably obesity, diabetes, blood pressure, and other disorders. In supermarkets and hypermarkets, you may readily find corn, oat, and wheat flakes. The growth of this industry is being driven by rising disposable income and increased urbanization. People are being compelled by changing lives and busy schedules to choose a quick breakfast alternative that is nutritious and time-saving.
Oatmeal and flaky oats are among the healthiest grains in the world, and demand for them is rising. Due to the rising popularity of edible flakes for breakfast, manufacturers of these products are finding success in the market. The market has seen the introduction of new edible flakes items as a result of changing consumer demands. Leading corporation Kellog is implementing techniques like free samples for students, digital branding, and product marketing to boost its consumer base. The carrot and ginger oat whole grain muesli was created by Kollin, a German edible flakes manufacturer, in response to market demand for low-sugar, preservative-free, and naturally flavored products.
Segmentation
By Product Type
· Corn flakes
· Flakey Oats
· Wheat Oats
· Rice Oats
· Others
By Distribution Channel
· Online Retailers
· Supermarkets/Hypermarkets
· Convenience Stores
· Others
By Distribution Channel
· Online Retailers
· Supermarkets/Hypermarkets
· Convenience Stores
· Others
By Region
· North America
· Asia Pacific
· Europe
· Latin America
· Middle East and Africa
Key Players
· Kellogs
· Marico Ltd
· Baggry’s India Ltd.
· Nestle SA
· The Hain Celestial Group Inc
· Pepsico INC
· Nature’s Path Food Inc
· Marico Ltd
· General Mills Inc
· Other Players

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