If you have the budget to spend then it is best to try every possible medium and find out where your company fits, whether it’s promotional video, social media contest etc.



We have to put in mind that what’s good for a certain product or company may not be as good for yours, so it is best to be dynamic and don’t stick to one medium. There are different factors that affect a digital marketing campaign; you just have to keep on testing the efficacy of your message in each media to find the sweet spot where you can focus your efforts.


[b]So what’s the best medium to start with?[/b]


The first thing where I’d probably test my small business advertising is where the competitions are. I think that my chances are a bit brighter than in untested water. At times consumers purposely go to places where ads are numerous. Visit this website if you are interested in getting small business advertising online.



Lastly, I would probably experiment on a variety of media platform with diverse pitches. But for a small branding agency in South East, there should be something that’s persistent: my campaigns will not try to build an image for tomorrow, but is more focused on getting consumers to act on my product and services.