Sydney, New South Wales –The demand for search engine optimisaton consultants has risen over the last months. Google has applied a series of indexing changes that caused many pages to fall from top ranking. Changes in web page ranking causes businesses to wonder what happened and how to recover page ranking. Pay per click advertising can fill the gap by capturing leads or sales via paid ads, but when the pay-per-click budget is depleted the ads and leads stop.

Sydney’s Total Web Design team of search engine optimisation consultants are evaluating new ways to accommodate search algorithm changes. One thing is for certain, depending exclusively on link building strategies used in the past is no longer enough. According to Total Web Design’s marketing manager the company’s search engine optimisation consultants are taking their cue from Google’s chief architect, Matt Cutts, to develop a "search experience optimisation" plan.

According to Giridharan, "The concept at Total Web Design has always been to make sure each search experience produces a quality result." The bottom line is search engine optimisation consultants and web designers are responsible for so much more than linkbuilding. They must build their site correctly, make it easy to navigate, and organise their content in a way so it’s easily accessible.

Total Web Design provides search engine optimisation consultants for clients throughout Australia and globally.

Contact details:-
Ray Giridharan
Phone +61 433 399 294
Address: PO Box 587
Waverley NSW 2024 Australia



To know more about pay per click advertise and search engine optimisation specialist, please visit http://www.totalwebdesign.com.au/internet-marketing/search-engine-optimisation