Market Overview
Cosmetics & personal care industry has witnessed a substantial growth across the globe. Among the cosmetics, skin lightening products are gaining massive popularity among the consumers owing to the several factors. One of the major benefits offered by skin lightening products is to protect against strong UV rays of the sun due to which the
Based on product type, the global skin lightening products market size has been segmented into creams & lotions, cleansers & toners, face masks, scrubs, and others. Among the product type, creams & lotions are expected to account for the major market share in the global skin lightening products market throughout the forecast period.
The market of global skin lightening products has been divided on the basis of category into conventional, and organic. Among the category, conventional segment is expected to account for the maximum market share in the global skin lightening products market and projected to witness a moderate growth rate during the forecast period. Economical pricing, and easy availability are the major factors for the rising growth for conventional skin lightening products market.
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Competitive Landscape
Some of the key players in the global skin lightening products market size are L'Oréal S.A.(France), Beiersdorf AG (Germany), Unilever PLC (UK), Procter & Gamble Company (US), Shiseido Company (Japan), Estée Lauder Companies Inc.(US), Avon Products Inc.(UK), Kao Corporation (Japan), Lotus Herbals (India), and Clarins group (France).
Market Segmentation
The global skin lightening products market size has been segmented based on product type, category, end user, distribution channel, and region.
By product type, the global skin lightening products market size has been segregated into creams and lotions, cleansers & toners, face masks, scrubs, and others.
The global skin lightening products market size has been classified on the basis of category into conventional, and organic.
The global skin lightening products market size has been classified on the basis of end user into men, and women.
The global skin lightening products market size has been classified on the basis of distribution channel into store based, and non-store based. Store-based distribution channel has been further segmented into supermarkets & hypermarkets, specialty retailers, and others.
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Regional Analysis
The global skin lightening products market size has been segmented by North America, Europe, Asia-Pacific, and the rest of the world.
Asia-Pacific region is expected to retain its dominance throughout the forecast period in the global skin lightening products market. Large population size in the countries of Asia-Pacific region is one of the major factors for the rising growth for skin lightening products in the Asia-Pacific region. Rise in disposable income of the consumers in the developing nations such as India, China, and Indonesia are expected to fuel the sales of skin lightening products during the forecast period. Among the Asia-Pacific, China and India have accounted for significant market share in the year of 2018 and the trend is expected to continue throughout the forecast period. Europe has accounted for approximately 20-30% market share in the global skin lightening products market. Germany and France are the major markets for skin lightening products in Europe.
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