Market Overview
Increasing demand of beverages made from natural ingredients is supporting the growth of organic drinks market globally. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Organic Drinks Market Research Report- Forecast to 2023 that the organic drinks market will demonstrate an exceptional CAGR during the forecast period.
Globally the Healthy organic drinks market share in beverage industry is estimated to escalate at a higher growth rate which is supported by the rising consumption of low-calorie, natural and healthy drinks in the developed countries. The high anti-oxidant content of the organic beverage helps in the proper functioning of the body and hence the popularity is increasing in various regions. The instant powder segment of organic drinks are estimated to grow at a higher growth rate based on the convenience usage and high shelf-life. Due to the high health benefits, the consumption of organic drinks is anticipated to increase at a steady growth rate.
Competitive Landscape
Established players from North America and Europe are following strategies innovations in their-product line to expand their business in other regions due to increasing demand of organic drinks in the beverage industries. They are mainly focused on increasing their supply to established industries that have high demand of organic products.
The key players profiled in the organic drinks market are Hain Celestial Group (U.S.), Suja Life, LLC (U.S.), Organic Valley (U.S.), Coca-Cola (U.S.), Parkers Organic Juices PTY LTD (Australia), Groupe Danone (France), Purity Organic, LLC (U.S.), and The Better Drinks Co (New Zealand) among many others.
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Market Segmentation
The global organic drinks market has been divided into source, product type, packaging, distribution channel and region.
On The Basis Of Source: Fruits, Vegetables and Others
On The Basis Of Product Type: Concentrates, Puree, Instant Powder and Others
On The Basis Of Packaging: Bottles, Sachets, Cans, Boxes and Others
On The Basis Of Distribution Channel: Store Based (Supermarket/Hypermarket, Convenience Stores, Specialty Stores and Others) and Non Store Based (E-commerce)
On The Basis Of Region: North America, Europe, Asia Pacific and ROW.
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Regional Analysis
North America region has the major market share followed by Europe. U.S. is amongst the major producers of organic drinks. Raising consumption of on-the-go products is supporting the growth of the market in developed countries of North America and Europe region. Netherlands, U.S., Germany, France and U.K. are the major importers of organic drinks. In the Europe region, Germany is one of the dominating countries for organic drinks manufactures and exports the product to various other countries of Europe which include Netherlands, France, U.K., Belgium and Austria.
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