Market Overview
Denim Market is estimated to establish a 4.60% CAGR throughout the forecast period due to the growing fondness for denim apparel among the youth. A rugged cotton textile or fabric is used to prepare products such as jeans, jackets, bags, shirts, and other accessories.
COVID-19 Analysis of Denim Market
The denim industry has taken a hit globally due to the effect of the COVID-19 pandemic on the retailing sector. As most corporates ask employees to work from home until the vaccine is introduced at a larger scale, the sales of formal shirts and denim types are estimated to decline. The influence on various discretionary groups may not differ as limited social interactions and augmented WFH trends may beat apparel companies' growth in the coming year, leading toa certain amount of time before they can achieve their stride.
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Competitive Landscape
The prominent players operating the global denim market are PVH Corp. (U.S.), Inditex (Spain), Hennes & Mauritz AB (Sweden), Levi Strauss & Co. (U.S.), VF Corporation (U.S.), American Eagle Outfitters, Inc. (U.S.), Gildan Activewear, Inc. (Canada), AG Adriano Goldschmied, Inc. (U.S.), Uniqlo Co. Ltd (Japan), Citizen of Humanity LLC (U.S.).

Market Segmentation
The global denim market has been segmented on the basis of type, consumer group, distribution channel, and region.
By mode of type, the global denim market has been segmented into loose fit, slim fit, and others. Loose fit denims account for 34.8% of the market share and is estimated to expand at a moderate rate owing to the texture and comfort it offers. The slim fit denims are considered to retain its dominance during the estimated period owing to the rising preference of the consumers towards skinny fit apparels. The others segment comprises joggers, straight fit, cropped jeans, high waisted jeans, baggy jeans, boot cut, and others. This segment is likely to expand at 4.46% CAGR during the appraisal period.
By mode of consumer group, the global denim market has been segmented into male and female. Among these, the female segment is considered to hold the major market proportion as women consumers follow the style ideas and develop fashion inspirations from social media and magazines. The demand for luxury and premium denim is accelerating at a high pace over normal denim among the female population due to the increasing per capita disposable income. The segment is expected to be worth USD 70,602.3 million by 2023.
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Regional Analysis
Geographically, the denim market has been studied under four major regions, namely, Europe, Asia Pacific, North America, and Rest-of-the-World (RoW).
Among all the regions, North America is considered to be an attractive region among the manufacturers and demonstrate 4.37% CAGR over the review period to touch USD 44,060.3 million at the end of 2023. This can be credited to the expanding product portfolio of denim by the major manufacturers. Innovation in design and color is another factor considered to contribute to the market growth. Moreover, key manufacturers are focusing on promotional activities in order to create awareness among the consumers regarding new product launch. Such factors are likely to influence the market growth to a great extent in this region.
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