Market Overview
Athleisure is a trending choice in the fashion and sports apparel industry. It is a mix of sports apparels which can also be used on a day-to-day basis. These are shoes and apparels designed for athletic activities and sports which are being worn in other settings, such as, school, workplace, social, and other casual occasions. Athleisure industry reflects the changing lifestyle more than just a trend in fashion industry, the popularity of which is directly proportional to the busy schedules, health consciousness, and more relaxed dressing standards at the workplaces. Major market drivers include increased disposable income and stylish appeal of the apparels.
Based on the apparel type, the market of athleisure has been divided into sneakers, yoga pants, shorts, sports bras, leggings, tights & joggers, sports jackets, and others. The market is dominated by leggings and jackets as they are worn in most of the activities by women and can also be casually work every day. However, the market of yoga pants is expected to increase mainly due to the fact that there has been increasing trend of yoga enthusiast’s in the developed regions of North America & Europe. Jackets are another apparel type which are high in demand due to their multipurpose use.
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Competitive Landscape
Under Armour, Inc. (US), Lululemon Athletica (Canada), Adidas AG (Germany), Nike, Inc. (US), H&M (Switzerland), Eysom (US), Outdoorvoices (US), Ten Thousand, Inc. (US), Isaora (US), Human Performance Engineering (UK).
Market Segmentation
By apparel type the market is segmented into sneakers, yoga pants, shorts, sports bra, leggings, sports jackets, and others.
By end-use the market is segmented into men and women.
The global athleisure market size has been classified on the basis of distribution channel into store-based and non-store-based.
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Regional Analysis
The global athleisure market size has been regionally segmented into North America, Europe, Asia-Pacific, and Rest of the World.
North America is expected to dominate due to higher product awareness and high demand of smart sports apparels and activewear in the region. Europe also has a very high market potential with many millennials and baby boomers opting for trendy sportswear. However, market for Asia-Pacific is expected to propel with the fastest growth rate during the forecast period. Large population size and increasing disposable income in the region are expected to fuel the market of athleisure during the forecast period. Other factors helping the market in the region includes growing awareness related to smart fabrics and increasing participation into sports and gym activities.
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