Sergey Barandich, being into automotive marketing, explains automotive marketing strategies for newbies. According to him, tracking and understanding the customer journey should be the basis of your strategy. Implementing marketing strategies involves the adoption of new technologies and channels that allows you to make better use of your resources, both human and financial.

Sergey further believes that having a digital presence is paramount. It is the most important part of entire internet marketing strategy. Two of the most used methodologies in the world of digital marketing are SEO and SEM. Both aim to position-specific terms in search engines to appear among the options.

Sergey Barandich further shares that content marketing is a great way to attract a large market by generating content that is interesting to your target audience. Besides this, it is equally important to keep in touch with your current customers. According to Sergey Barandich, your most satisfied customers can become great promoters of your brand. Thus, it is essential to know the level of satisfaction and identify as satisfied customers. A very easy way is by conducting a follow-up survey.

Talking about automotive marketing automation, it helps businesses within the automotive industry to streamline, automate, and carry out their marketing workflows. It works by using a single platform to monitor all digital engagement with your automotive business, from social channels and website visits to form submissions and email opens.

About Sergey Barandich

Sergey Barandich believes that a satisfied customer may be a powerful ally for your company. These people frequently feel that acquiring a lot and exceeding expectations is sufficient justification for sharing their ideas with friends and acquaintances. However, the quantity of recommendations may be increased by implementing a referral program.