The company moved to Coventry. The first SS car appeared in 1931, and a new series of cars, called the SS-Jaguar, began to be produced in 1935. All of them were created by Lyons.

The famous figure of a jaguar froze in a jump was as elegant as the cars of William Lyons of the 50-60s. In 1935, Walmsley left the company. Then the company turned into SS Cars (ES Karz) with William Lyons as the main shareholder, who retired only in 1972. The letters "SS" were removed from the name in 1945. All cars were simply called Jaguar. The developing company has become crowded in the Fawshill area of ​​Coventry. In 1951-52 she took over the mothballed state military plant on Brown Lane in Ellesley, which became the company's headquarters.

Before World War II, Jaguar was known as SS Cars. The most popular pre-war model is the "SS100"

After the war, Jaguar’s credibility has grown significantly thanks to the design of its cars, the modern XK engine and excellent sports models such as the XK120. In the mid-50s. she also produced racing cars "C" and "D", which in seven years won the 24-hour race at Le Mans five times. From the Jaguar World Magazine this is the best deal now.

In the 60s. the company expanded by acquiring other firms and updating the production program. In 1960, she absorbed Daimler (Daimler), and in 1963, Coventry Stach (Coventry Climex) along with Henry Meadows (Henry Meadows) and Guy Motors (Guy Motors).

Probably the Sinai model "E", famous from all Jaguar, with a top speed of 240 km / h

The first 2.4-liter sedans with a supporting body turned into models "Mk II", "S" and "420". In addition, Jaguar has launched both the striking E sports car and the giant Mk X sedan. Production increased from 10 thousand cars in 1955 to 25 thousand in the mid-60s.

Sir William Lyons, knighted in the mid-1950s, sold his company to the Navy (BMS) in 1966. In 1968, Jaguar became part of the British Leyland (British Leyland) concern. In the same year, the “XJ6” model appeared, followed by the turn of the V12 engine in 1971. The annual output jumped to 32.5 thousand cars in the mid-70s, but then the quality of its products and competitiveness fell to dangerous levels. From the Jaguar World Magazine you can expect the best deal.

In 1975, Jaguar became part of a state-owned company, and its future seemed bleak for some time. With the arrival of the new chairman of the board of directors, Sir Michael Edwards, the approach to problem solving has become more realistic.

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