2013 London International Fashion Week finale of the show, a group of pretty mother with a child who tidal catwalk in the T stage, to showcase the luxury fashion brand children's series, the latest fashion. These "Lolita is too" dressed in Burberry, Ralph Lauren, Tommy Hilfiger, Marc Jacobs and other major luxury brands pretentiously walk through the T station on, and even better than the real model strikingly.

Despite the luxury goods industry delivered a "cool" message, but the global high-end consumer groups on their own children did not cut the budget, which makes it more and more big-name fashion children's clothing and children's products began eyeing this particular market. In Beijing, Shanghai's high-end department stores, luxury children's clothing counter is very eye-catching. Children's Day eve, luxury children's clothing sales also ushered in a small climax.

From the current luxury group earnings view, children accounted for only a small part of the Group's revenue, but with "good mother" birth tide Tong economy, luxury children's future will have a more significant areas of growth.

For women, the child is his own mini-version of the women want to see their own fashion taste extends their children, and the family is the main battlefield of married women, women want their taste in the family to get the details of interpretation, including the child.

A pink cotton dress 1400 yuan, a small handbag to 2,000 yuan, which is the correspondent in Beijing Shin Kong luxury children's area to see the price, but this is just a big mid-range products. In DiorKids shop, one wearing fashionable tidal mother told the "China Business" reporter, willing to own "purchase luxury fund" set aside part of the dress inside their own "little princess." "The kids are beauty, but also know these brands, to wear on her good-looking, she was pleased I also have face child."

Today, conspicuous consumption of luxury goods in a second-tier cities still occupies no small proportion of the curiosity of consumers of luxury goods have not been met. Chinese women's love of luxury goods more performance in life, so children's clothing and home luxury in a bid to rapidly penetrate the fields to Chinese female consumers.

As we all know, because children generally do not directly involved in the purchase of luxury goods, children's consumption of female family members is actually an extension of spending, so how prisoners tidal mother hearts is the big issue to be considered directly.

Fashion children's clothing will bring real catalyst is the mass media. Charles - James to build the first luxury children's clothing lines when it is television and radio mass into American life of the era. Mother wants her daughter dressed as Shirley - Temple child, she wore in the movie set of sailor suit, became popular in Europe and America children's attire.

In response to this consumer psychology, the major brands in the brand when looking for advertising spokesperson also choose the star of children with endorsement. 2011 Gucci spring and summer children's clothing advertising spokesperson is red for many years in Hollywood Latin beauties Jennifer Lopez and her two-year-old children, twins Max and Emme. Children that did not change after the stature to become the biggest surprise hot mom and topics.

In BURBERRY 2013 spring and summer advertising large, invited the youngest British fashion icon David Beckham family second son - Romeo - David Beckham (Romeo Beckham) featuring large ad actor. This has been named "Britain's most fashionable men" star baby charm irresistible, wearing BURBERRY trench coat, holding umbrellas, black suit pants + shoes, as if that bit narrow version of BURBERRY style British gentleman.

"For women, the child is his own mini-version of the women want to see their own fashion taste extends their children, and the family is the main battlefield of married women, women want their taste in the family to get the details of interpretation, including the child, which also bears a huge untapped market of women in the family as the unique role of wife and mother needs to make big in men, as well as furniture and other baby products online is also not taking any chances, are competing to attract attention to The high spending power quality women. "Ipsos in Greater China research director Dennis told reporters MediaCT.