The last few decades have seen a burgeoning need for lifestyle and home improvement among homeowners. People come up with new ideas to aestheticize their homes and make a statement out of them. But, the traditional brick-and-mortar businesses are no longer that relevant because people prefer online mediums for shopping. It has added convenience and easy browsing across product portfolios.

Based on this motto, Anaashina tapped into the online market in 2015, curating high-quality floral and scenic wall canvas art. Going beyond the conventional business models, Anaashina caters to people’s artistic needs online. The idea for this venture is inspired by the founder’s own knack for floral and abstract art. Since the market is brimming with similar businesses, having a unique selling point makes a venture stand out. In online consumer market is broad, but keeping the niche narrow is also art.

Anaashina has limited its delivery options to the US, UK, and Canada to avoid compromising the quality of services. Floral murals and canvas add to the home’s aesthetics giving a refreshing vibe to a house. Home is an open canvas where people can try their creativity, and Anaashina brings out this creativity with its fine art murals and wallpapers. The founder’s desire to curate tested products has resulted in canvas and murals prepared from top-grade strands.

Talking about inspiration and future goals, the founder of Anaashina, stated, “From wall chalking as a kid to studying art in leisure time, I realized how art could heal our soul. Beautiful and artsy homes appeal to me a lot. I remember taking inspiration from the way people decorate their homes. But, finding the right place for home décor products is difficult. I came up with the idea of going online without limiting the business to a single territory. Floral art murals are the most sought-after home décor product because they bring liveliness to home.”

An increasing surge in home décor and lifestyle services has predominated the internet. Anaashina is a similar initiative to inspire people to enliven their walls with floral art and become an inspiration to others.