A money-back guarantee also referred to as a satisfaction guarantee is essentially an easy guarantee that, if a purchaser is not satisfied with a product or service, a refund are made.

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The 18th-century entrepreneur Wedgwood pioneered many of the marketing ways used these days, also as the satisfaction-or-money-back guarantee on the full vary of his pottery product. He took advantage of his guarantee offer to send his product to rich clientele across Europe unsolicited. The money-back guarantee was also a majority tool of early U.S. purchase order sales pioneers within U. S. like Richard Sears and Powel Crosley Jr. to win the confidence of customers.
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