Surat, [21 March 2025] - Following a multi-agency pitch, iVIPANAN secured the digital brand-building mandate, taking on the responsibility to drive brand awareness and consideration across the brand's product portfolio.

iVIPANAN Digital Marketing Services, a leading digital marketing agency in Surat, is proud to announce its collaboration with Binito Foods, a prominent manufacturer specialising in products like poha, murmura, and pasta.

With this strategic partnership, the agency will aim to build a strong brand digital presence through social media management, website development, and search engine optimisation (SEO) to drive visibility and engagement among potential dealers and customers.

After the launch of the FMCG product lines a few weeks later, Binito Foods started building its dealership network.

The brand’s parent company’s expertise will be crucial in building solid dealerships and distributorships across regions. The digital push will ensure penetration in the retail and online segments.

The brand plans to expand its digital presence through a quick commerce market later. The brand’s clarity of the future expansion gives an opportunity to the iVIPANAN team to work on long-term digital strategies.


Meet Shah, the founder of Binito Foods said:
“It was an easy decision to partner with them as we have witnessed their expertise. They have a deep understanding of digital strategies and trends. We know their work and are confident they will help us reach a larger audience and get dealership opportunities.”

Shruti Sheth, Co-founder of iVIPANAN, said:
“It is important to have a digital presence in today’s competitive FMCG market. Our expertise in digital brand management and strategic implementation will enable their expansion. We are excited to work with Binito Foods, and our collaborative efforts will help reach their target audience.”

The Principal Consultant of iVIPANAN, Isha Modi, added:
“By leveraging digital strategies, we are confident of getting the required results. We are committed to strengthening their customer connections. We will reach their audience through social media campaigns and interactions to boost the demand.”

From engaging content to lead generation, Gujarat’s one of the most experienced agencies aims to build a brand nationwide with data-driven digital strategies.

Established in 2014, iVIPANAN Digital Marketing Services has successfully served 125+ clients across various industries. Their collaboration with Binito Foods is another step toward helping yet another startup brand build a strong market presence.