Labelling and marking requirements for consumer products are shapeshifting from traditional printing mechanism towards more modern techniques due to the digitalization across the globe. The labelling and marking equipment market is estimated to experience a landscape-altering boost over the next few years as labelling becomes legally mandatory to provide distributors, surveillance authorities and end-customers with vital information about products.
Also, rising demand from pharmaceuticals, food and beverage, nutraceuticals, chemical, paper, cosmetics, automotive manufacturing, aviation, durables and techno goods industries especially expanding in economically emerging regions, aspires for intelligent labelling solutions. Hence, the labelling and marking equipment’s market is proposed to grow at a brisk CAGR with lucrative revenue values during the forecast period from 2019-2026.
Global Labelling and Marking Equipment Market Trends
• Increase in the end-user capability of making informed decisions with the help of internet and inclination towards being digital savvy. Hence labelling and marking equipment to be more consumer focused
• Increased market amalgamations and collaborations
• R&D to focus on innovations not just for sustainable options that address renewable, recyclable and eco-friendly aspects but also provide a wide range of custom designed labelling processes
• Error-free fully automated pre-press workflows using advanced algorithms and artificial intelligence, soon to be ubiquitous for labelling and marking
Global Labelling and Marking Equipment Market Differentiators:
> Intelligent Labelling:
Focus on personalised labelling and marking that are designed using technologies like RFID that enable smart labelling will be a prime market differentiator. Market players with breakthrough innovations in this space are expected to have an edge over others.
> Print Security:
Increased security threats due to counterfeiting product diversions need to be addressed by print security solutions for labelling and marking. For example, using invisible security inks for nutraceutical and pharmaceutical brands.
> Labelling Waste Reduction:
Interactive labelling that doesn’t impede recycling over the entire value chain to experience higher demand as most businesses to focus on labelling waste reduction along with effective brand messaging.
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Global Labelling and Marking Equipment, by Product
• Inkjet
• Contact Labelling
• Thermal Transfer
• Bar Code Label Printers
• Label Dispensers and Rewinders
• Label Printer Applicators
• Automatic Label Applicators
• Others
Inkjet technology holds major market share due to high penetration and easy availability. The inkjet technology is expected to mature over the coming years in terms of cost, output capacity, flexibility and quality, this segment will continue to grow at steady CAGR during the forecast period.
Global Labelling and Marking Equipment, by End-user
• Pharmaceutical
• Food & Beverage
• FMCG
• Personal Care
• Medical Device
• Automotive
• Others

Global Labelling and Marking Equipment, by Region
• Europe
• North America
• APAC
• Latin America
• Rest of World
The APAC region is estimated to be the fastest growing market as compared to other regions for the coming years. At present Europe and North America lead in terms of revenue generation due to prevailing demand and existing user base.
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Competitive Landscape:
• Tier 1 players- established companies in the market with a major market share
• Tier 2 players
• Emerging players which are growing rapidly
• New Entrants

FutureWise Takeaways
• Growth prospects
• SWOT analysis
• Key trends
• Key data-points affecting market growth

Objectives of the Study:
• To provide with an exhaustive analysis on the global labelling and marking equipment market on the basis of product, end-user and region
• To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• To evaluate and forecast micro-markets and an overall market
• To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East
• To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
• Profiling of companies to evaluate their market shares, strategies, financials and core competencies
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