Marketing is very important factor today for each and every industry today if you don’t have any planning for marketing then you cannot survive in the Market. If we talk about a scenario before Internet then we all know the mediums that we use to do Marketing, like as News Paper, Radio, T.V, etc. But after implementation of Internet many things has been changed today everything took over by Digitalization, yes right now digital mediums are the best way to promote product or services. With this Digital Marketing came in market and today it has become the very essential part of the marketing field.

Digital Marketing Need

A question always arise for a new comer in Digital Marketing that why it is Important or it’s need? See today every business individual need a web representation for their Business and with that they also need there promotion like branding, sale and many other things. There are two ways first offline and second is online way. We also know it as traditional way of marketing, it is very lengthy and expensive way but online way is very simple and more effective. So today if you want to make your name in market you need a proper planning and execution of online marketing.

Your Role’s in Digital Marketing

Here’s a list of the various digital marketing positions available for those seeking a career in this arena:

Digital Marketing Manager
Content Marketing Manager
Content Writers
Inbound Marketing Manager
Social Media Marketing Experts/Specialists
Search Engine Marketers
SEO Executives
Conversion Rate Optimizer
These are the some often job role positions for a Digital Marketer.

It is not definitive and the reporting structure could be a little different in different companies.

Digital Marketing Manager: A Manager is head of the Digital Marketing team, he/she guide and lead the whole the team for the projects. If you have 4+ years of experience in digital marketing and if you have done some big projects that show you are a digital marketing expert, any company will hire you. Very interesting part is you don’t need any business expert degree in this field to show your potential. If you are thinking about what will be the salary of such digital marketing experts then it may be in between 10 to 20 Lakhs INR per annum. But it may vary and can go as high as 30+ Lakhs plus and lowest will be 8 to 9 lakhs.

Content Marketing Manager: Toady content is very important factor in marketing you need a catchy and strong content for maintain your website ranking Content marketing managers are responsible for content marketing. Content marketing includes managing the blog, sales page copy writing and email communications, drip marketing campaigns, video marketing and guest blogging.

Content writer play important role in the process of marketing his/her responsibility is to produce fresh content; you can do this work as a freelancer as well. A person who manages this task or Content manager can easily earn between 10-15 lakhs per year but for this at least you need 3 to 4 year experience. Qualification requirement is very simple either MBA or Digital Marketing Certificate.

Social Media Marketing Expert: Now we are on very interesting part of digital marketing that is Social media marketing. Now a day’s peoples are too crazy for social media that’s why maximum no of marketer use social media for their branding and lead generation. For branding they produce fresh content with image, another thing is by using paid ads they increase social awareness of product and also generate lead from that particular social media platform. For paid ad campaigns and for branding you need command on social media tactics and the procedures.

Search Engine Marketer: It is also a very important dimension in digital marketing to work on. Search engine marketing is a very big think. In short we can say because for maximum searches we prefer Google. So we can say that it is related with Google Ad Words. The aim of a search engine marketer is to generate paid leads and clicks from the given marketing budget. It’s Most of the work is related with keyword research, Campaign Run, Campaign Analysis. For this you need learn about Google Ad word and any fresher can do this.

Search Engine Optimizer (SEO Executive): SEO (Search Engine Optimization) it is one of the very important parts in Digital Marketing, it is all about how to rank your web site in top list without any expense. If you are dealing or working with a small company then one person can easily manage it but for a big company one need a team for this particular work, it is a long term process. If you optimize website nicely or according to Google then you can easily drive free organic traffic to your website that will increase your website ranking and page ranking as well. Role of SEO expert are keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and so on.

Conclusion
At end of this blog we can say that today Digital Marketing is very perfect industry for startup and also according to time of India article on automation after implementation of automation in industries Digital Marketing will be one of the Job Sector available for Career opportunities, We hope that above information will help.

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