Marvel & DC Banning Use of the Word ‘Superhero’


Posted April 8, 2014 by ioshtrainin

Marvel & DC Comics creators of the comic books and movies Iron Man, Spiderman and Captain America, starring Scarlett Johansson

 
ARTS & ENTERTAINMENT



Marvel & DC Comics creators of the comic books and movies Iron Man, Spiderman and Captain America, starring Scarlett Johansson and Samuel L. Jackson are banning the use of the word superhero!

Graham Jules who has written a book for entrepreneurs called business zero to superhero received a letter from Marvel & DC’s solicitors demanding he refrain from using the word super hero! He is now in the position of fighting or scrapping the entire book. He says: “I am running a small business and cannot see how I can fight Iron Man, Spiderman and Captain America all by myself!” he adds: “Having looked into this further I can see Marvel & DC have tried this before, threatening small publishers from using the word superhero in their work. It’s not very fair, superhero is a word used by many comic books and creative writers” On further investigation it appears DC & Marvel have held the trademark “Super heroes” since 1979, however lawyers are divided as to whether this should ever have been granted. Apparently there is a strong case that the word super hero is “generic” or in common every day usage and as such should be free for all to use. Similar cases such as the word Escalator or Aspirin are trademarks that have become every day words. Jules says: “As a small business and new author, I do not have the resources to compete with Marvel & DC, but I am willing to give it a go…” Hope he finds the nearest telephone box soon!

More news from zerotosuperhero
Name: Business Zero To Superhero
Company Name: New Art Originals Ltd
Town: London
Country: United Kingdom
Email: [email protected]
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Website Marvel & DC Banning Use of the Word ‘Superhero’
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Categories Business
Tags book for entrepreneurs , business zero to superhero , running a small business
Last Updated April 8, 2014