Intex has signed renowned film actress Madhuri Dixit as its brand ambassador for the Refrigerators and Washing Machines. The actress has been signed for a period of two years, during which, she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

“Intex has been delighting consumers for 20 years with a wide range of products. We have always received phenomenal response for our products and we are pleased to offer our new range of Refrigerators and Fully Automatic Washing Machines. We are confident that these innovative products would appeal to the consumers," stated Ms Nidhi Markanday, Director & Business Head-Consumer Durables & IT Peripherals, Intex Technologies.

Intex has introduced 3 models of single-door direct cooling refrigerators with a capacity range of 170Ltr to 190Ltr. The stylish refrigerators give a rich feel, supplemented with rust-free feature and cool pack technology. This technology helps keep perishables from getting spoiled even during power cuts by retaining the coolness for an extended period of up to 10 hours. The refrigerators are powered with robust and durable compressors, which optimize energy consumption, leading to saving costs without compromise on performance. Certified with the 4-star BEE ratings, the refrigerators will be available in a price range of INR 10900 to INR 14300.

Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

The fully automatic model with 6.2kg capacity has varied features that ensure superior performance with high quality. The Pulsator helps water and detergent to permeate through fabrics efficiently while providing powerful water action to clean larger and heavier clothes. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results.

The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

The fully automatic washing machine is priced at INR 14990.

For more information please visit: www.intex.in