With the festival season in India round the corner and the bugle starting from Kerala where the countdown to the most popular festival Onam has begun, Intex Technologies, a major consumer durables brand, has introduced a new range of semi-automatic washing machine- ActivDry.

The Washing Machine’s ActivDry feature promises faster drying of clothes boasting a load capacity of 7.5kg, 8kg and 8.5kg at an starting price tag of Rs 14,900/-

The ActivDry Series is a supremely enhanced version in which the drum spins harder and faster to effect quicker drying. The air drying system of drum sucks air to release a blast of wind. This facilitates quicker drying and leaves the fabric free from moisture & odour.

Commenting on the launch, Mr. Jayesh Parekh, Business Head - Consumer Durables, Intex Technologies said, ‘’We felt the auspicious Onam festival was the right time for our consumers to experience a new and unique product offering from the House of Intex. The new semi-automatic Washing Machine with superior design, has an array of features that increase its wash performance and faster drying for the urbane family. With each innovation, we strive to maintain our brand legacy of providing technologically advanced and better-quality products to the consumers at an affordable rate.”

Apart from ActivDry, the Washing Machine incorporates 3 unique technological advancements for Efficient performance. The unique 4 Fins Multi-Pulsator design generate a dynamic,multi-dimensional flow.This prevents the formation of twists and tangles. The small holes at the base discharges multiple Micro Bubbles. These bubbles contribute to better dissolution of detergent.Further,push through the fabric to expel dirt more effectively.This is complemented with Waterfall Technology creating a dynamic flow,effecting perfect dissolution of detergent and better rinse.It makes water penetrate deep into the fabric,removing all traces of detergent. The machine comes with 1kg Scrub Tub wash basket on top gives unique space to pre-wash delicate or heavily soiled clothes and removes stains.

On the auspicious period of Onam, Intex Technologies has come up with complementary festive offers such as with any Intex Washing machine or Refrigerator, one can get a Intex Dry Iron and with a LED TV 32-inch & above, a Intex 5.1 channel Home theatre Speaker.

Bollywood legend Madhuri Dixit is the Brand Ambassador for Intex’s range of Washing Machines. The Semi-Automatic models are available in Dark Blue and Red color. The washing machine is available through Intex’s vast distribution network across the country.

As part of expansion of the Consumer Durable portfolio, since last year, Intex has added Refrigerators, Air-Conditioners and Air-Coolers to its portfolio, enhanced its LED TV range with Smart LED TVs including 4K TVs, washing machines with fully-automatic models.

For more information, please visit: www.intex.in