Augmented Reality in Agriculture Market to reach over USD 17.30 billion by the year 2031 - Exclusive Report by InsightAce Analytic

Global Augmented Reality in Agriculture Market Size, Share & Trends Analysis Report by Application (indoor farming and outdoor farming), solution (hardware, software and service), Region And Segment Forecasts, 2023-2031


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The use of augmented reality (AR) in agriculture has many applications, including field inspection and insect or pest identification. It describes the characteristics of the crops that should be planted on a specific plot of land. Furthermore, by examining contemporary uses, it aids in understanding pest & agricultural conditions. Therefore, these facilities are important causes of the augmented reality market's strong expansion worldwide. Market is anticipated that the rising usage of agricultural equipment and the growth of augmented reality (AR) infrastructure in agriculture would encourage farmers to employ AR technology. The COVID-19 epidemic consequently had a favorable effect on the global market for augmented reality in agriculture.
Additionally, the agricultural sector presents challenges as it relies on sophisticated machinery and technologies. In order to optimize crop yield and profitability, farmers need to stay updated with these technical advancements. This increasing demand for spatial computing applications creates a significant business opportunity for augmented reality in agriculture, although its full potential has yet to be realized. The limited investments, scarcity of businesses, and slower adoption of digital technologies in the global agriculture industry have hindered the growth of augmented reality. However, the impact of agricultural technology has been observed and well-documented worldwide. Revere introduction of cutting-edge agricultural technologies has brought about transformative changes in the industry. The integration of data-driven agronomic practices, customized field solutions, and intelligent inputs at the field level has facilitated successful farming operations, accelerating the market growth.

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List of Prominent Players in the Augmented Reality in Agriculture Market:
• Neap Livestock Management
• AMAZONEN-WERKE H. DREYER SE & Co. KG
• CLAAS Ka GmbH
• EON Reality
• Verstand Group
• Augment
• Grow Glide, LLC
• Plant Vision
• Visual Logic, LLC
• Anarchy labs
• Rams Creative Technologies Pvt. Ltd.
• Program-Ace
• Think Digital"

Market Dynamics:
Drivers-
The COVID-19 pandemic caused labor shortages and disruptions in the supply chain, leading to delays in overall production. However, the increased adoption of farm equipment and the development of augmented reality (AR) infrastructure in agriculture are expected to promote the use of AR technology among farmers. As a result, the COVID-19 outbreak had a positive impact on the Global Augmented Reality in Agriculture Market. The growing global population is putting pressure on the global food supply and driving investments in agricultural advancements to maximize productivity in the farming industry. Implementing AR technology in agriculture will empower farmers to reduce crop wastage and boost production at a rapid pace, meeting consumer demands and achieving desired targets. These factors are projected to propel the global augmented reality in agriculture market during the forecast period.


Challenges:
The lack of knowledge and comprehension of augmented reality technology among farmers and other agriculture industry stakeholders is one of the major obstacles. It's possible that many farmers are unaware of the potential advantages and applications of AR in their businesses. The initial expenditures of implementing augmented reality technology in agriculture can be high. For smaller farmers or organizations with limited financial means, the costs associated with hardware, software, training, and infrastructure improvements can be a barrier, which limits growth. Solutions for augmented reality demand dependable infrastructure support and internet access. However, there may be restricted access to high-speed internet in rural or isolated farming areas, which can obstruct the smooth operation of AR applications.


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Regional Trends:
The North America is in the forefront. Due to the significant expenditures that well-known American companies have made in immersive technology advancements to increase the region's desire for augmented reality. Additionally, this area is home to some of the biggest agricultural OEMs. Some businesses have developed applications for augmented reality (AR) that enable users to interact digitally with their products without using a physical device. Besides, Asia Pacific had a substantial share in the market. established firms and up-and-coming entrepreneurs are present in the Asia Pacific region's market for augmented reality in agriculture, fostering competition and innovation. Strategic alliances, government programs, and research and development activities are all helping to grow and improve the market in this area.

Segmentation of Augmented Reality in Agriculture Market-
By Application
• Indoor Farming
• Outdoor Farming
By Solution
• Hardware
• Software
• Service
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa

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