1. WhatsApp ads: like Instagram stories.
We have advanced that the ads will be very similar to Instagram, located in the stories and with a direct link to the respective ads. WhatsApp status, allow users to upload photos, videos or GIFs that disappear after 24 hours of posting them. Instead of seeing the status of the contacts we have, we will see the name of the company and its respective announcement. This means that we will not find an ad in the middle of a conversation, which relieves many of the users who were surprised to hear the news.
WhatsApp ads will be integrated into Facebook advertising. In this way, companies will already know the mechanics and operation of the ads, and can invest in the ads from the Facebook Ad manager.
In addition, WhatsApp will have the information of its users through Facebook. If a user of the social network likes a brand, this company can contact him directly by sending a message through WhatsApp. This may seem like an invasion of the privacy of these users, but also a highly effective way for companies to contact potential consumers.
2. WhatsApp Newsletters: message exchange B2C
Conversations initiated by companies will be paid, although it has not yet been specified what the value of each message will be. Given size of the platform, it is not expected to be cheap.
The way we know newsletters today, is an email sent to provide the recipient with promotions, news, information, discounts, and coupons. Newsletters have the advantage of retaining customers over the long term and building customer loyalty.
The difference between a classic e-mail newsletter and a WhatsApp newsletter is that the newsletter is sent via Messenger instead. This in turn has the advantage that the newsletters do not disappear between numerous advertising messages in the recipient's e-mail inbox, and appears on the same level as the personal WhatsApp messages. This way the customer feels more personally addressed and the development of a long-term customer relationship is promoted.
3. WhatsApp Business: the perfect tool for companies
Although it is still in the testing period, WhatsApp Business can separate your personal messages from your work environment messages. It will be an independent application to WhatsApp, and will allow to serve customers or employees through text messages. It will look more or less the same as conventional application, but with more serious and professional nuances. In the settings tab, we will find new sections such as statistics and company settings, where we can analyze data and choose what type of company we are. WhatsApp Business will also verify certain companies so that users know who they communicate with.
Brands are already preparing for their final launch, and the application will give them the opportunity to talk with customers, improve their customer service and launch personalized promotions. The app is now available in the Play Store and Google Play, although there are few lucky people who can enjoy the application since it is in Beta.
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